Head of Marketing Management

Lifecycle Marketing Manager (Email & SMS)
At Primal Queen, we're on a mission to help women thrive through ancestral nutrition and high-quality, whole-food supplements. We believe women deserve better than synthetic ingredients, overcomplicated wellness advice, and products that don't deliver.
We're building one of the fastest-growing brands in women's wellness, and we're looking for a Lifecycle Marketing Manager to help deepen our relationship with customers long after their first purchase.
This is a high-impact role for someone who loves both strategy and execution—someone excited to own the customer journey, drive retention, and create meaningful experiences that turn first-time buyers into lifelong advocates.
As our Lifecycle Marketing Manager, you'll own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
You'll be responsible for building best-in-class customer journeys that increase retention, subscription growth, repeat purchases, and customer lifetime value.
You'll work closely with our Growth, Creative, Customer Experience, and Product teams to ensure every customer interaction feels intentional, educational, and on-brand.
This role is ideal for someone who enjoys combining data-driven decision making with compelling storytelling.
Email & SMS Marketing

Own the Email & SMS marketing calendar across campaigns and automated flows.
Collaborate with Creative to produce compelling emails and SMS campaigns that educate, inspire, and convert.
Develop and execute strategies that increase retention, repeat purchase rate, subscription adoption, and customer lifetime value.
Build sophisticated customer segmentation and personalization strategies.
Continuously improve the customer journey based on customer behavior and lifecycle stage.
Identify opportunities to surprise and delight customers throughout their experience with Primal Queen.
Testing & Optimization
Own a structured experimentation roadmap across:

Creative
You'll use data—not assumptions—to guide optimization.
Analyze lifecycle performance and customer behavior.
Surface actionable insights that improve retention and overall customer experience.
Growth Marketing
Creative
Customer Experience
To ensure every touchpoint delivers a seamless customer experience.
3+ years of hands-on Lifecycle Marketing or Email Marketing experience.

• Experience managing SMS marketing (Postscript preferred).
• Deep understanding of customer segmentation and lifecycle marketing.
• Experience building and optimizing automated customer journeys.
• Familiarity with cohort analysis, attribution, and retention reporting.

Comfortable using AI tools to improve efficiency and creative workflows.
Take full ownership of Email & SMS marketing.
Launch a structured testing roadmap.
Improve lifecycle performance across key automations.
Customer Lifetime Value (LTV)