Medical Marketing Copywriter

Copywriter FTC - Until the end of the year

Remote, ES T time zone

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d'etre is to create amazing content that people and algorithms love. Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. 'This Copywriter should possess an understanding of pharmaceutical marketing and be able to communicate brand objectives to authentically connect with audiences. The Copywriter will need to translate complex details of various therapeutic areas (Oncology, CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelines, and marketing goals to develop digestible promotional content and messaging across channels.

This position requires a highly detailed, creative thinker with excellent storytelling abilities, as well as a love for life sciences, research, and annotation. This role will help craft bold and evocative marketing messages, promotional-only training materials, and digital content that engages and influences sales teams, HCPs, and patients and their caregivers.

Creating and executing innovative and effective content strategies and communication campaigns based on secondary market research and insights

Analysing available data for a market, competitors, and the needs/preferences of our audience to help our team create relatable and captivating content

Responsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style

Interpret creative briefs to develop and produce creativity from concepts through execution

Monitoring the execution of the established plans and strategies

Deciding on content formats and publishing dates

Supporting creative teams with feedback and guidance on scientific accuracy

Research and understand the clients' needs and target audiences, through an online search, review of existing research, and interviews with subject matter experts

Write original copy and edit content for a range of marketing and communications materials; Collaborate with a team of client service managers, strategists, and creative staff on timelines, allocated resources, and creative execution

Participate in the regulatory responsibilities and requirements to gain asset approvals

Minimum 5 + years' experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sales/copywriting)

A degree/diploma in health science (medicine/pharma/biology/biosciences etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Any additional marketing degree/certification/diploma will be a plus

Experience with print + digital assets in pharma marketing. Experience with global brands will be a plus.

Develop copy and concept for marketing materials

Use storytelling skills to create engaging assets

Understand and internalize brand guidelines and strategy, to implement the same in developing collaterals for the client

Work closely and flexibly with design, brand, production, digital, and product teams to deliver strategic initiatives

Contribute to cross-channel creative ideation/campaign development

Establish and maintain the highest possible standards of promotional content

Stay updated on appropriate style guidelines and brand voice for consistency in messaging

Understand and follow regulatory standards and requirements for successful submissions

Identify copyrighted material that requires permission for reproduction; Effectively use company project management and communication software

You are a data-driven storyteller that is capable of synthesizing complex concepts into engaging narratives that deliver real value to customers (HCP's & Patients) and position the brands superiority

Resourcefulness, particularly with knowledge application and problem-solving

Customer focus, mainly by learning how to anticipate customer needs

Exceptional writing and research skills