Creative Advertising Copywriter

Omnicom Media

Creative

Creative Direction Job Description:
Were looking for a Copywriter to join our creative team supporting the General Mills business. This role is dedicated exclusively to General Mills partnering with internal creative strategy and account teams to develop compelling commerce and shopper marketing campaigns across todays leading retail platforms.
Copywriters are responsible for creating cutting-edge work across all platforms using their creative talents and problem solving skills. Copywriters handle projects from initial briefing through completion and collaborate with other departments along the way.
Develop creative concepts with Art Directors
Create original copy to produce an effective advertising campaign
Work closely with all other departments as a team player to ensure that the creative needs of your brands are met
Edit work for presentation to the client
Report to Creative Director
Evidence of creative ability / talent (e.g. book of work).
The ideal candidate has proven experience in commerce creative with an understanding of the techniques and strategies that major retail partners like Walmart Target Amazon etc. Bachelors Degree in English or Advertising preferred.
Familiarity with MAC software and Adobe Creative Suite

Shopper marketing and/or commerce marketing experience.
Experience working with consumer packaged goods (CPG) brands.
Familiarity with retail media and major retailer ecosystems including Amazon Walmart Target Kroger and Instacart.
Experience writing for digital video social content and integrated campaigns.

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