SEO Marketing Content Creator
Insight Global
The Content Specialist builds seamless, high-impact digital experiences for our customers. As a critical member of the Content & Lifecycle Marketing team, you will expertly assemble, test, and launch compelling stories that reach our audience in real-time. You will also serve as a strategic voice for enhancing our content distribution capabilities, identifying ways to refine processes and champion dynamic content to make our workflows faster and smarter. Position Responsibilities: Digital Authoring and Production
Oversee content from staging to publication in digital platforms throughout the content lifecycle.
Leverage modular and dynamic content capabilities to scale content consistently across platforms.
Streamline publishing workflows and maintain documentation for consistency and transparency.
Testing & Personalization Integration
Deploy targeted digital experiences by collaborating with analytics and other cross-functional teams to author content variations for A/B testing and personalization.
Implement dynamic content integration across digital touchpoints, ensuring personalized versions are accurately mapped and rendered.
Oversee quality assurance (QA) for optimization activities, validating that technical tracking and content variations function correctly prior to launch.
Quality Assurance & System Optimization
Drive continuous improvement of content by identifying technical bottlenecks and advocating for enhancements that increase speed-to-market.
Ensure cross-platform integrity by managing the QA lifecycle, focusing on responsive design, accessibility standards, and device compatibility
Asset Management & SEO
Strategize digital asset organization to ensure resources are optimized for discoverability and performance.
Enhance content visibility by applying SEO best practices and metadata standards to all digital assets.
Desired Skills and Experience:
- 3–5+ years of professional experience in Adobe Experience Manager (or a similar tool) as a primary job function, including proficiency with AEM Sites, Assets, and Content/Experience Fragments.
- Functional understanding of HTML, CSS, and basic JavaScript to troubleshoot component rendering and ensure seamless integration between content and design.
- Proven track record of managing high-volume content updates with strong attention to accuracy in layout and brand compliance.
- Experience with technical setup of A/B tests and personalized experiences using Adobe Target, specifically within the Visual Experience Composer (VEC) and form-based delivery.
- Comprehensive knowledge of SEO best practices and web accessibility (WCAG) standards.
- Demonstrated experience working within an Agile environment, including daily use of Jira (or similar project management tools like Asana) to manage ticketing, sprints, and content deployment workflows.
- Ability to identify opportunities for process improvement and authoring efficiency.
Nice to Have Skills & Experience:
Adobe Certified Professional—AEM Sites Content Author certification
Adobe Target experience
$69.73k - $116.18k
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