Head of Marketing Management Remote (m/f/d)

Together we fight for everyone’s opportunity for a better financial future. We will do this together — with customers, partners and colleagues. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision. Start your Voyage - Apply Now Responsible for leading growth marketing strategies that drive demand, increase Voya’s owned media share of voice, and accelerate high-performing marketing campaigns. This role will focus on building always-on, conversion-oriented digital programs that strengthen awareness, engagement, and measurable business growth across Voya-owned channels. The Director will partner closely with Marketing Strategy, Distribution, Sales, Product, Data, and Technology teams to design and execute integrated growth marketing programs across owned, earned, and paid media. The role is accountable for maximizing demand generation, digital traffic quality, campaign effectiveness, and conversion performance, while ensuring marketing investment is tied directly to measurable business outcomes. This role serves as a hands-on leader and change agent, elevating growth marketing capabilities, improving campaign performance, and building a high-performing team grounded in demand generation, accountability, and continuous optimization. Key Responsibilities Establish and lead Growth Marketing that defines standards, best practices, and execution models for digital and direct‑response marketing Drive organizational change from episodic, launch‑based marketing to always‑on, performance‑driven campaign execution Design and optimize end‑to‑end digital customer journeys across acquisition, engagement, conversion, and retention Apply best‑in‑class digital marketing practices including personalization, behavioral targeting, A/B testing, and test‑and‑learn methodologies to improve conversion efficiency Own campaign‑driven website performance, including discoverability, engagement, and conversion optimization Partner with IT, Strategy, and Creative Sevices teams to align UX, content, SEO, and personalization with campaign and growth objectives Develop, operationalize, and scale account‑based marketing (ABM) programs targeting priority segments and high‑value accounts Partner closely with Sales and Distribution to deliver targeted, personalized digital experiences that drive higher conversion and pipeline contribution Leverage CRM and customer data to enable targeted, personalized, and timely marketing execution across channels Establish and maintain clear, credible marketing attribution that connects campaign activity to engagement, conversion, pipeline, and business outcomes Translate performance data into actionable insights and recommendations to continuously improve campaign effectiveness Coordinate integrated campaign execution across owned, earned, and paid media, ensuring cohesive messaging and sequencing Optimize channel mix and investment decisions using performance data and attribution insights Build, lead, and develop a high‑performing campaign and digital marketing team Foster a culture of accountability, experimentation, and continuous improvement while building modern skills in direct response, CRM execution, and analytics --- Knowledge & Experience 8-10+ years of experience leading digital, direct‑response, or performance‑focused marketing programs Demonstrated experience operating Growth Marketing, Digital Marketing, ABM initiatives, or always-on marketing models Strong expertise in digital marketing tools, CRM‑based marketing, marketing attribution, and performance measurement Excellent hands‑on digital marketing experience across web, email, paid media, and personalization 5+ years of people leadership experience with a demonstrated ability to develop and motivate teams Strong project management skills with the ability to manage multiple priorities in a dynamic environment Exceptional communication skills with the ability to translate performance data into clear business insights High degree of initiative, accountability, and attention to detail Background in e-commerce a plus Bachelor’s degree required; MBA preferred #LI-KD1 Compensation Pay Disclosure: Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities. annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting. Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. $Voya benefits are designed to help you do just that. To help you and your family be well and stay well. What We Offer Health, dental, vision and life insurance plans 401(k) Savings plan - with generous company matching contributions (up to 6%) Voya Retirement Plan - employer paid cash balance retirement plan (4%) Tuition reimbursement up to $5,250/year Paid time off - including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day. Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations. Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution. Appreciation and understanding of the financial services industry in order to make sound business decisions. Learn more about Critical Skills Equal Employment Opportunity Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law. Reasonable Accommodations Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities. Misuse of Voya's name in fraud schemes Voya Financial, Inc., is a leading retirement, employee benefits and investment management company. Voya’s services and solutions help clear the path to financial confidence and a more fulfilling life for individual, workplace and institutional clients, supporting more than 18 million customer relationships. Certified as a “Great Place to Work” by the Great Place to Work® Institute, Voya fosters a culture that values customer centricity, integrity, accountability, agility and inclusivity. Together with customers and partners, Voya employees fight for everyone's opportunity for a better financial future. For more information visit Voya’s values serve as our compass, bringing together our culture, performance, brand, vision, strategy and corporate responsibility activities. Our values guide our decision-making and behaviors allowing us to deliver worth to our customers, distribution partners, shareholders and each other. The majority of our roles have adopted a hybrid schedule — working some days in the office and some days remotely, providing flexibility for work-life balance and still allowing the benefit of in-person collaboration. Some functions will continue to be 100% on-site and others may be fully remote, depending on business needs. We care We do the right thing We have customer passion We have a winning spirit We are the We Certified by the Great Place to Work® Institute as a Great Place to Work® for the 10th consecutive year, Voya is equally committed to conducting business in a way that is socially, environmentally, economically and ethically responsible.