Media Strategist - Remote

Paid Search Strategist
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We support 100% remote work for this role!
As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You'll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti's Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. Designs strategies anchored to client P&L, market dynamics, and the customer journey; aligns multi-channel moments to brand and ecommerce outcomes.
Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
Uses Bliss Point's cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
Data & Measurement-Driven

Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
Platform fluency: Google Ads, Microsoft Ads, Merchant Center; Strong excel/google sheets/PPT/Google Slides skills.
Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
Advanced Excel/Sheets; ability to quantify financial impact.
Experience coaching juniors/peers (non-manager).
value-based bidding, PMax, Bliss Point insights) with documented impact.
Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.
Data quality: Deliver on-time, high-quality reporting, QBRs, and recommendations that build trust and drive decisions.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. Healthcare: Medical, Dental, Group Life Insurance and Income Protection
Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions
Perks and Wellness: View email address on click.appcast.io Wellbeing services, Thankful giving, Equity Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay (additional leave time available per statutory leave requirements). On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
All qualified applicants will receive consideration for employment without regard to race, colour, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.