Head of Marketing Management Remote (m/f/d)

Today's youth share that optimism but often lack the life skills, mentorship, and real-world experience to succeed. Lemonade Day is a national nonprofit with a mission to prepare youth for life through fun, proactive, and experiential entrepreneurship education. Since 2007, Lemonade Day has introduced over 1.5 million young people to the real-world experience of starting and running their own businesses — lemonade stands — where they learn to set goals, make plans, work the plan, and achieve their dreams. Youth are encouraged to spend some, save some, and share some with causes they care about.

Licensed in over 90 chapters across North America, encompassing more than 200 communities , Lemonade Day operates through partnerships with schools, youth-serving organizations, and local coalitions. The organization’s annual operating budget is just over $2 million , supported by philanthropic donations, sponsorships, and earned revenue from licensed program materials.

Lemonade Day is seeking a dynamic and entrepreneurial Part-Time Dallas Market Manager to establish and build our presence in the Dallas Metro area.

This is a startup-market role : the ideal candidate will have deep connections within Dallas’s youth service ecosystem and thrive in both independent remote work and community-based partnership building.

This role focuses on building the infrastructure, relationships, and year-round programming necessary to create a sustainable, city-wide Lemonade Day experience.

Community Engagement & Program Management

Lead Lemonade Day's success in the Dallas area by taking full ownership of all operations and driving growth in youth participation. Develop and implement the necessary infrastructure and systems to ensure the sustainable expansion of the program, including streamlined logistics, volunteer management, and partner relations.

Forge and maintain key relationships with local schools, youth-serving organizations, city leaders, and business sponsors, actively advocating for and promoting Lemonade Day as a premier youth program.

Engaging youth events, registration drives, and community workshops.

Own the recruitment, onboarding, and training processes for volunteers, mentors, and program partners, ensuring the community feels supported and motivated to contribute.

Drive grassroots marketing efforts and work with the communications team to build brand awareness across local channels, leveraging press releases, social media, and local promotional campaigns.

Exceed grant and organizational targets, ensuring that all activities are completed on time, within budget, and meet or surpass expectations set by the national office and funders.

Use data to evaluate what’s working, course-correct in real time, and communicate progress and impact to stakeholders.

Fundraising & Administrative Leadership

Own the local fundraising strategy for Lemonade Day in Dallas, ensuring the community’s financial support through:

Securing local sponsorships, philanthropic gifts, and community donations.

Building strong donor relationships, fostering repeat contributions and long-term commitment.

Manage administrative functions to ensure smooth program execution, including:

Maintaining accurate program records and tracking registration data.

Represent Lemonade Day in the community, acting as a passionate advocate for the mission at local events, meetings, and media opportunities.

Associate or bachelor's degree in a related field preferred.

Minimum 3 years of experience in nonprofit leadership, community engagement, youth development, or education.

Demonstrated experience building programs, leading coalitions, or grassroots fundraising strongly preferred.

Exceptional communicator and relationship builder who can earn trust across diverse stakeholders, represent Lemonade Day with confidence, and mobilize partners, volunteers, and community leaders around a shared mission.

Highly organized and execution-driven, with the ability to manage multiple priorities simultaneously while maintaining strong attention to detail and follow-through. Able to balance operational rigor with creative community engagement to help make Lemonade Day a household name in Dallas.

Entrepreneurial, self-directed, and resourceful, with a strong bias toward action and a willingness to build, test, and scale a local market operation in a dynamic, startup-like environment.

Mission-aligned and growth-minded, energized by helping young people develop entrepreneurial skills and by turning challenges into opportunities for impact.

Technically proficient and comfortable adopting tools, including Microsoft Office, Google Workspace, Canva, Salesforce, and Zoom, with the ability to learn new systems quickly and use them effectively to drive results.

Ability to travel locally for meetings and events within the Dallas area.

Occasional lifting of materials and supplies, up to 25 pounds (e.g., event materials, boxes, and promotional items).

Ability to stand, walk, and sit for extended periods during meetings, events, and community outreach activities.

Ability to work flexible hours, including occasional evenings and weekends for program-related events.

The role is largely remote ; however, the candidate must be able to navigate the community and attend events and partner meetings in person, requiring local travel throughout the metropolitan area.

If you need accommodations for any aspect of the job application or interview process, please let us know.

Remote, part-time employee role based in Dallas.

Approximately 20–25 hours per week , with flexible scheduling.

Frequent local travel for meetings and events.

Occasional evening or weekend work required for program events.

Take the lead in shaping the future of youth entrepreneurship in Dallas. THIS JOB DESCRIPTION DOES NOT CREATE EITHER AN EXPRESS OR IMPLIED CONTRACT OF EMPLOYMENT OF ANY SPECIFIC DURATION.