Head of Product Innovation

TextUs on a mission to revolutionize business communication by enabling seamless and impactful engagement between workers and consumers. With a focus on innovation, ease of use, and delivering measurable results, our strategy is rooted in creating tools that outperform other messaging solutions while fostering trust and value for our customers and stakeholders.

Our collaborative and data‑driven culture, combined with the guidance of a proven leadership team, ensures you have the resources and support to excel. Together, we’re building the future of mobile‑first, conversational engagement and redefining what’s possible for businesses and their stakeholders.

TextUs is the leading performance messaging platform for engaging customers and workers. We improve business outcomes by allowing users to deliver messages over high‑performance texting channels optimized through superior analytics, native AI features, and seamless integration with systems of record.

As Senior Product Manager at TextUs, you’ll own what we build and why — driving discovery, shaping the roadmap, and authoring the Product Briefs our development process runs on. Own product discovery — customer needs, market signal, and competitive dynamics — and develop the roadmap recommendations including business cases and prioritization. Regularly present the roadmap to internal stakeholders and to customers.

Regularly communicate insight into key product metrics across the organization — through Quarterly Business Reviews and other established mechanisms — connecting product performance to roadmap decisions and business outcomes.

Competitive and market intelligence. Own product‑level competitive positioning and intelligence, including the product and competitive view presented in Quarterly Business Reviews. Assess and address regulatory and technical constraints relevant to product decisions, and advocate for security, risk, and compliance in new feature definition.

Author net‑new Product Briefs end to end in collaboration with the Product Team. This includes problem definition, business rationale, customer evidence, key requirements and MVP definition, and the product‑level constraints (limits, rules, and edge behavior) that determine what gets built. Briefs serve as the source of truth for the development process and must be complete enough to build against.

Define and champion AI‑based features as part of the roadmap, and apply AI‑assisted approaches to discovery, analysis, and brief creation as a standard part of the group’s working practice.

Launch positioning, in partnership with Product Marketing. the Product Marketing Manager carries that positioning through each release and owns the handoff to Marketing and Customer Success. Product and competitive content. Write and produce product‑facing materials — product presentations, competitive comparisons, and related content — and contribute substantively to enablement and marketing collateral led by Product Marketing. The expectation is hands‑on authorship, not review: the materials that carry the product’s positioning and competitive story start with you.

Sales and Customer Success support. Support Sales and Customer Success with product expertise on an ongoing basis — answering incoming questions about the product and its capabilities, contributing to enablement through each launch, and meeting directly with customers and prospects to understand their needs and represent the product.

Partner with the Product Owner, Product Marketing Manager, and Product Designer throughout — the brief process is a shared‑ownership model in which each role holds defined sections and the other roles participate as standing stakeholders. Iteratively collaborate with Engineering, Sales, Customer Success, and executive stakeholders to align on objectives, scope, and priorities, and maintain that alignment as work moves from definition through build and launch.

You will partner closely with a dedicated Product Owner who manages the through‑development stage — backlog, specifications, release discipline, and the definitive record of what shipped. the Product Owner is responsible for build‑level detail; You will also partner closely with the Product Marketing Manager through each launch. the Product Marketing Manager develops it through release planning, enablement, and the handoff to Marketing and Customer Success, with your continued involvement on positioning and the competitive story. Launches are led by Product Marketing, with Product Management as an active contributor from planning through go‑live.

Able to carry a brief to a near‑final state independently, with director‑level review serving as coaching rather than co‑authoring.

A track record of negotiating scope constructively, working effectively in shared‑ownership processes, and building strong relationships across functions.

Experience shipping or defining AI‑based product capabilities, and proficiency using AI tools in your own product practice.

Target start: Reporting to: Product Director

Equity

Flex vacation policy

TextUs does not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and clients.

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