Head of Internal Communications

To provide responsible staff support to the City Manager's Office to implement the City's communications plan including preparing and distributing social media posts, news articles, newsletters, bulletins, website updates, and other materials related to public relations; create and monitor placement of information on the City's communications channels; and support citywide internal and external communications as assigned.

Receives supervision from the Communications Manager.Essential functions, as defined under the Americans with Disabilities Act, may include the following duties and responsibilities, knowledge, skills and other characteristics. Coordinate with appropriate city departments and public for any special communications projects and/or requests;

Draft and edit written and graphic content for web, social media, email, and other communication platforms as well as print content, ensuring effectiveness, clarity, and quality;

Build and maintain content calendar and strategically plan the publication of campaign pieces across media channels;

Pitch content idea and communications practices to increase the visibility of the city’s key messages and programs across key stakeholder audiences;

Manage, monitor, and create content for various city social media channels;

Create analytic reports for website traffic and social media engagement to measure success of communications and use these results to inform outreach strategies;

Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices;

Provide creative support for internal and external communications efforts;

Design engaging visual content for digital platforms, including selecting photos and creating video and graphics;

Support implementation of citywide brand style guidelines;

Coordinate various communications projects as needed, such as surveys, community meetings, press events, employee townhalls;

Contribute to talking points, quotes, and informational background material for elected officials and city staff when necessary;

Audit and consistently update web content for the city to ensure that it consistently and accurately reflects the City’s programs and priorities, is easy to understand and navigate, and maintains a consistent look and feel across departments;

Provide administrative support as needed, including greeting visitors, routing phone calls, processing mail, and answering inquiries;

This position may be required to work weekends, evenings, and extended hours.

Principles, practices and techniques of public relations, communications and marketing;

Business writing, English, punctuation, grammar, and spelling;

Standard proofreading and editing practices;

MS Office suite, including Word, Excel and PowerPoint;

Communications outreach strategies;

Social Media platforms: Twitter, Facebook, and Instagram;

Content management systems such as Granicus;

Social media management platforms such as Hootsuite;

Design programs such as Adobe Creative Suite and Canva;

Social media and website analytics and reporting;

Analyzing, evaluating, and recommending improvements to department operations, programs, and services;

Prioritizing projects, time management, meeting deadlines, and organizational and critical thinking skills;

Performing statistical analysis;

Using public relations and customer service techniques responding to inquiries and complaints;

Making sound, independent decisions within established policy and procedural guidelines;

Researching and developing content ideas and concepts;

Communicating effectively, both orally and in writing;

Utilizing public relations techniques responding to inquiries and complaints;

May be required to work evenings and extended hours.

One (1) year professional experience in Public Relations, Communications, Social Media, Marketing or Graphic Design.

Equivalent to an Associate of Arts degree (60 units) from an accredited college or university in Public Affairs, Communications, Marketing or a directly related field. A Bachelor's degree is desirable.

Due to the performance of some field duties which requires the operation of a personal or City vehicle, valid and appropriate California driver's license and acceptable driving record are required.

The City of El Segundo is an Equal Opportunity Employer, committed to supporting Diversity, Equity, and Inclusion initiatives to build and sustain an environment that values diversity, welcomes opportunities to engage and understand others, and fosters a sense of belonging.

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