Head of Marketing and Advertising

Were a genuinely approachable exceptionally kind and intensely passionate crew.
We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity inside and outside our organization.
At Braze we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings and technology like ours can help brands do that at scale.
Thats why as B2B marketers how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audiencewhat we say how we say it where we say it.
In this role you will lead the next evolution of Brazes lifecycle marketing function building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover adopt and realize value from Brazes expanding portfolio of products and AI capabilities connecting product adoption and customer outcomes to long-term retention and growth.
This role requires a strategic data-driven leader who can translate customer insights and business priorities into innovative scalable lifecycle programs. You will bring a strong point of view on how personalized experiences experimentation and emerging technologies can transform customer engagement while building the team capabilities and operating model needed to bring that vision to life.
Youll partner closely with Product Marketing Product Customer Success Revenue teams Marketing Operations and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth.
Define and lead the next evolution of Brazes lifecycle marketing strategy across prospect and customer audiences establishing a clear vision priorities and roadmap that connect engagement to measurable business outcomes
Build lead and develop a high-performing Lifecycle Marketing team hiring and onboarding new talent establishing clear ownership and operating rhythms and fostering a culture of strategic thinking innovation accountability and continuous growth
Own and optimize lifecycle programs spanning prospect nurturing customer onboarding product activation adoption engagement and expansion creating connected experiences that help audiences progress through their journey with Braze
Develop and scale product adoption strategies that help customers discover activate and realize value from Brazes evolving portfolio of products with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes
Partner closely with Product Product Marketing Customer Success and Revenue teams to identify adoption barriers understand customer needs and develop targeted lifecycle programs that accelerate time-to-value deepen product engagement and contribute to stronger retention and expansion
Lead the development of sophisticated audience strategies segmentation frameworks and personalized customer journeys leveraging behavioral account-level and product usage data to deliver relevant experiences at scale
Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes including prospect conversion pipeline contribution product adoption customer engagement retention and expansion influence. Build a rigorous culture of experimentation and continuous optimization developing testing roadmaps that challenge assumptions uncover new opportunities and improve lifecycle performance across audiences journeys and channels
Serve as a strategic leader for Braze-at-Braze initiatives exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation
Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing identifying opportunities to improve personalization accelerate experimentation increase operational efficiency and unlock new approaches to customer engagement
Collaborate with Integrated Campaigns Regional Marketing and other Demand Generation teams to develop prospect nurture strategies that improve engagement conversion and pipeline progression while ensuring alignment with broader go-to-market priorities
Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze.
You are a strategic data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes.
You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing but also the curiosity collaboration and adaptability to shape its future alongside your team and cross-functional partners.

• A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion product adoption customer engagement retention and expansion within B2B SaaS organizations
• A builder and people leader who thrives on developing talent establishing clear priorities and creating the structure and culture needed for a team to do its best work
• A customer-centric marketer who understands the relationship between product adoption time-to-value customer outcomes and long-term retention and knows how to translate those insights into effective lifecycle strategies.
• A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing Product Customer Success Sales and Revenue teams
• An analytical thinker who can connect customer behavior product usage and marketing performance to business outcomes using data to inform strategy guide investment and communicate impact
• A curious and innovative marketer who embraces experimentation challenges conventional approaches and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness
• A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions solve problems and ensure high-quality delivery
• 8 years of experience in Lifecycle Marketing Customer Marketing CRM Marketing Growth Marketing or related fields including experience building and leading high-performing teams.
• Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences ideally within a global B2B SaaS organization
• Strong understanding of SaaS customer journeys including onboarding activation product adoption engagement retention and expansion with experience translating product capabilities into customer value
• Experience developing product adoption and engagement programs in partnership with Product Product Marketing and Customer Success teams. Deep expertise in audience segmentation personalization journey orchestration experimentation and lifecycle analytics with the ability to translate complex data into actionable strategies
• Experience with customer engagement and marketing automation platforms including Braze Marketo or similar technologies and a strong understanding of email in-product messaging SMS and other lifecycle channels
• Demonstrated ability to establish measurement frameworks define meaningful KPIs and communicate lifecycle marketings contribution to pipeline customer value retention and business growth
• Practical experience leveraging AI-powered marketing tools and automation to improve personalization experimentation operational efficiency and team productivity

For candidates based in the United States the pay range for this position at the start of employment is expected to be between $170000 and $195500/year with an expected On Target Earnings (OTE) between $200000 and $230000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors including market location job-related knowledge skills and addition to cash compensation this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.
#From offering comprehensive benefits to fostering hybrid ways of working weve got you covered so you can prioritize work-life harmony. Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical dental vision life and disability
Professional development supported by formal career pathing learning platforms and a yearly learning stipend
A curated in-office employee experience designed to foster community team connections and innovation
Opportunities to give back to your community including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence BrazeAI allows marketers to combine and activate AI agents models and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter faster and more meaningful customer engagement. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts and was voted a G2 Best of Marketing and Digital Advertising Software Product in 2025.
News and World Report a 2025 Americas Greatest Companies by Newsweek and a 2025 Fortune Best Workplace in Technology by Great Place To Work among other accolades. The company is headquartered in New York with offices in Austin Berlin Bucharest Chicago Dubai Jakarta London Paris San Francisco São Paulo Singapore Seoul Sydney and Tokyo.
At Braze we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do and that includes our recruiting practices. Were committed to offering all candidates a fair accessible and inclusive experience regardless of age color disability gender identity marital status maternity national origin pregnancy race religion sex sexual orientation or status as a protected veteran. To help our recruitment teams focus on what matters most the person behind each application we use AI-assisted tools at certain stages of our recruitment process.
This includes using AI to analyze the experience skills and qualifications in your application materials to help with screening and prioritizing candidates. We also use AI for administrative support like scheduling and recording interviews and summarizing interview notes. To opt out of AI-assisted review of your application please click the Learn More at the end of the application form below and follow the instructions before submitting your application. Please note if you apply to multiple roles at Braze you will need to opt out in relation to each application.
Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)
Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144 for roles based in New York City or if you reside in New York City you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.
To opt out of AI-assisted review of your application please click the Learn More button below and follow the instructions before submitting your application. Please note if you apply to multiple roles at Braze you will need to opt out in relation to each application. Please see our Candidate for more information on how Braze processes your personal information during the recruitment process and if applicable based on your location how you can exercise any privacy rights.