Marketing/UX Copywriter

was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at for more information. Horton, Inc. is currently looking for a Copywriter. The right candidate will develop clear, compelling marketing copy that supports brand messaging and customer engagement across digital and traditional channels. This role collaborates with marketing, creative, product, and digital teams to produce content for campaigns, websites, email, advertising, and customer communications while ensuring consistency with brand voice and messaging standards. Essential Duties and Responsibilities Translate marketing strategies and creative briefs into clear messaging that supports campaign goals and brand positioning across the following areas: Email/SMS marketing campaigns
Paid social (Meta, TikTok, etc.)
Web pages
Video scripts
Organic social content
Paid search (Google Ads)

Craft clear, user-centered UX copy for product experiences (onboarding flows, in-app messaging, tooltips, error states)
Maintain consistency in tone, voice, and messaging across all marketing channels and content formats
Collaborate with designers, marketing leadership, and product teams to develop integrated campaign content
Adapt messaging for multiple formats including web pages, social media, landing pages, advertising, and promotional materials
Review and revise content based on stakeholder feedback while ensuring clarity, accuracy, and alignment with brand guidelines
Support marketing initiatives by producing content that drives customer engagement and supports business objectives
Ensure all written materials comply with brand standards, legal requirements, and company messaging guidelines
Ability to work overtime
Assist with proofreading and editing of marketing materials produced by internal teams or external partners
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Qualifications Education and/or Experience Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
3-5+ years of copywriting experience across multiple marketing channels
Strong writing and editing skills with the ability to communicate ideas clearly and effectively
Proven experience writing marketing copy for email, SMS, paid social, organic social, and paid search
Experience writing UX/product copy with a strong understanding of user-centered design principles
Strong understanding of performance marketing and conversion-focused writing
Ability to write both short-form and longer-form content (blogs, landing pages, SEO content is a plus)
Ability to sit for majority of 8-hour workday; Preferred Qualifications Experience writing for digital marketing campaigns and websites
Familiarity with SEO best practices and digital content optimization
Familiarity with A/B testing and performance analytics tools
Experience contributing to or evolving brand voice and messaging frameworks
Come join a winning team with a Fortune 500 company! Medical, Dental and Vision
Employee Stock Purchase Plan
Flex Spending Accounts
Life & Disability Insurance
Vacation, Sick, Personal Time and Company Holidays