Head of Marketing - Startup

Drive is a startup within Madrivo and we're built differently. We're full-funnel performance marketing obsessives. That means we don't just manage paid search accounts, we dig into website flows, optimize landing pages, analyze sales processes, dissect data, and orchestrate every lever we can pull to move the needle. We're moving beyond traditional lead gen into high-level managed services (PPC, Paid Social, Programmatic) for enterprise clients who want a true partner, not just another vendor.

That means managing the nitty-gritty of paid search accounts, driving the process to get new landing pages live, analysing full-funnel data from multiple sources, coordinating with support teams, and ensuring everything is fully optimized and firing on all cylinders.

This isn't a traditional "in-house" role—you're operating in a startup environment as the dedicated marketing lead for our agency clients. You're equal parts strategist and operator: someone who can speak confidently with C-suite executives and jump into Google Ads to make bid adjustments that matter.

You're helping us build the blueprint for this entire division.

Direct ownership of paid search accounts. Daily monitoring, bid optimisation, ad copy testing, and performance management to hit strict client KPIs.

The Insurance Edge: Tailor campaigns to the specific needs of the Insurance vertical, ensuring compliance and high-quality lead flow for carriers and IMOs.

Expansion & Growth: Proactively identify opportunities to scale accounts and test new channels (Paid Social, Programmatic).

Marketing Operations & Project Management

Creative Workflow: Brief and manage freelance designers and writers to create high-converting assets that meet the "Madrivo Agency Standard."

Full-Funnel Analysis: Dig into data from multiple sources—ours and the client's—to identify opportunities and bottlenecks across the entire funnel.

Build sophisticated dashboards and deliver insights that translate complex data into clear strategic direction.

Paid Search Expert: 5+ years of hands‑on Google Ads management, ideally managing $1M+ in annual spend with proven performance.

Landing Page & Marketing Strategy Experience: 5+ years working in roles that included landing page optimisation or other full‑funnel marketing functions.

Strategic Communicator: You translate data into compelling narratives for CMOs and can be the technical expert in client‑facinating conversations.

Previous experience in Insurance or Financial Services is a major plus.

Full-Funnel Thinker: You've worked closely with sales teams and understand performance beyond upper‑funnel KPIs.

The "Multiple Hats" Mindset: You've thrived in startups or high‑growth environments where you handled both the creative brief and the bid adjustment.

Process Architect: You document wins and create repeatable systems that help teams scale.

We offer a competitive salary, performance‑based bonus structure, and the opportunity to work with elite performance marketers. At Drive, your impact is immediately visible, your autonomy is respected, and your growth is prioritised. You're not just filling a role—you're building something from the ground up.

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