Senior Strategist REMOTE

Senior Social Strategist III Remote Summary: We're looking for a Social Strategist to own how we show up across our social channels - the strategy behind what we publish, the audiences it reaches, and the growth it drives. The ideal candidate comes from a consumer-facing brand, where they had to earn attention rather than buy it. You've built video-led, creator-driven social programs people actually want to engage with, and you know each platform has its own language and pace. You'll also help level up how we work - we want someone with strong opinions about tooling who can assess what we have, close the gaps, and build a stack that lets us engage more holistically.

Responsibilities Channel Strategy & Content Own organic social strategy across TikTok, YouTube, Instagram, Facebook, Threads, X, LinkedIn, and Reddit - defining the role each channel plays and what success looks like.

Translate strategy into a working content calendar and a consistent drumbeat of platform-native content, balancing always-on programming with launch moments.

Lead on video-first and interactive formats built for how people actually watch.

Spot and act on real-time trends, moving from idea to published content without waiting on a brief.

Audience Growth & Community Own follower, reach, and engagement growth targets, with a clear thesis on how each channel grows.

Open up genuine two-way conversation with our core audience - building the response protocols and tone that make engagement feel human, and stepping in personally on high-stakes moments.

Turn audience behavior and sentiment into insight for content, product, and brand teams.

Creator & Influencer Programs Run creator and influencer programming across sourcing, briefing, and measurement.

Build the operational backbone - creator database, rate benchmarks, briefing templates, brand safety and platform compliance - so it scales without adding headcount.

Work with agency partners to deploy UGC and creator strategies that feel native to the creator and on-brand for us.

Tooling, Data & Measurement Assess our current social stack and lead its expansion across publishing, listening, community management, creator management, and reporting.

Bring AI-powered tools and workflows into content, community, and measurement processes to create leverage.

Own regular reporting across owned social and creator programs, translating data into clear takeaways and in-flight optimizations.

Collaboration Partner with brand, creative, product marketing, comms, and paid media so social is built into campaigns from the start.

Manage agency and platform partner relationships, including scope, timelines, and quality of output.

Concept and storyboard ideas, and work with cross-functional partners and influential voices inside and outside the company to bring demos, stories, and content to social.

Minimum Requirements 5-8 years in organic social strategy, with hands-on ownership of content, publishing, and community across multiple channels.

An AI-native approach to social - you use AI to move faster, work smarter, and push the boundaries of what social content, community, and measurement can be.

Deep platform fluency across TikTok, YouTube, Instagram, Facebook, Threads, X, LinkedIn, and Reddit with content that performed natively on each.

Proven ability to build organic conversation and community with a core audience.

Experience running creator or influencer programs, including sourcing, briefing, and measurement.

Fluency with the social tooling landscape - publishing, listening, community management, creator management, and analytics - and a point of view on how to evaluate and expand a stack.

Strong creative instincts and hands-on execution: comfortable concepting, writing, and shaping content yourself.

Data-informed but taste-driven - dashboards sharpen your instinct.

Ability to operate with speed and autonomy, turning a rough idea into shipped content.

Preferred Qualifications Experience at a consumer or direct-to-consumer brand, where organic social drove awareness and affinity.

A portfolio of video-led, interactive, or creator-driven programs that broke through.

Experience building a social function from an early stage, including the systems behind it.

Experience navigating sensitive topics and escalation alongside comms, legal, or support partners.

Compensation Pay range is $60 - $65 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more.

medical/dental/vision/life insurance

The Promises We Make At Crystal Equation, we empower people and advance technology initiatives by building trust.

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