Creative Copywriter- Social Media

New York, NY|Full-Time |Onsite

Jacob & Co. is a New York-based luxury house renowned for its extraordinary timepieces and high jewelry. Founded by Jacob Arabo, the brand has built a singular identity at the intersection of horology, gem-setting craftsmanship, and cultural influence. We are looking for a Copywriter who understands what it means to speak for a brand of this caliber — and who can bring that understanding to every caption, headline, and press release they produce.

This is a full-time, in-house copywriting position embedded within the Creative and Marketing team. You will be the primary voice across all written brand touchpoints, working closely with Creative, Marketing, and PR to produce copy that is precise, elevated, and unmistakably Jacob & Co.

You will report to the Director of Creative Marketing and collaborate directly with senior leadership, including the CEO/Founder, on tone-sensitive communications and brand-defining content.

Draft press releases for new collection launches, brand partnerships, and major announcements

Review and proofread editorial copy prepared by media partners, publishers, and external agencies for factual accuracy, brand voice, and editorial consistency

Collaborate closely with Marketing, Product Development, and Leadership to ensure accuracy across all press materials

Support the PR team with reactive copy, media pitches, and event communications

Build and maintain core brand messaging, boilerplate copy, product descriptions, and approved language libraries for use across regions and partners

Social Media

Write captions for Jacob Arabo's personal Instagram account — conversational, direct, and reflective of his voice; Develop copy for the Jacob & Co. main brand account across Instagram, TikTok, and LinkedIn

Adapt tone and format appropriately across platforms while maintaining brand consistency

Collaborate with the social and creative teams on content calendars and campaign rollouts

Write newsletter copy for brand campaigns, product launches, and brand milestones

Craft subject lines and preview text that drive open rates without compromising brand voice

Partner with the marketing team on audience segmentation and message strategy

Video & Scripted Content

Write voiceover scripts and on-screen copy for brand films, product videos, and ambassador content

Translate complex watchmaking or gem-setting narratives into clear, compelling scripted language

Collaborate with video producers and creative directors during pre-production

Brand & Campaign Copy

Develop copy for campaign activations, events, collaborations, and pop-ups

Write copy for ambassador and partnership announcements across channels

Produce copy for real estate and lifestyle project extensions of the Jacob & Co. brand

Maintain and evolve the internal brand voice guide in partnership with Creative leadership

Review and approve all copy published by partners, ambassadors, and collaborators on their own channels in connection with Jacob & Co. projects — including captions, campaign posts, product descriptions, and co-branded materials

brand voice, tone standards, and style guidelines before going live

Work with the Marketing team to establish copy review checkpoints within partnership workflows

Serve as the final written brand guardian for any external content that carries the Jacob & Co. name

5+ years of copywriting experience, with a significant portion in luxury — fashion, jewelry, watches, automotive, hospitality, or adjacent sectors

A portfolio that demonstrates genuine range: social captions, long-form narrative, press materials, and scripted content

Exceptional command of voice — you can write for a brand, a founder, and a press release in the same week and make each one sound right

Deep familiarity with luxury brand standards: restraint, specificity, and craft-forward storytelling

Comfortable working at speed across multiple workstreams without compromising quality

Highly collaborative — you will work cross-functionally with Creative, Marketing, PR, and external partners daily

Fluency in French is a plus, not a requirement

We are not looking for someone who defaults to flowery language, overwrites to fill space, or relies on superlatives. Global brand ambassador partnerships (activations, announcements, social content)

CEO personal brand and public-facing communications

Exclusive client events, VVIP communications, and brand experiences

Lifestyle and real estate brand extensions

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