Head of B2B Partner Marketing
$85kXplor Inc
Partnerships are one of the most important growth drivers for FieldEdge and Service Autopilot. The Partner Marketing and Customer Growth Manager will transform strategic relationships into meaningful market impact through innovative co-marketing programs, industry engagement, customer advocacy, partner-driven demand generation, and customer growth initiatives.
Reporting to the Head of Partnerships, this individual will serve as the bridge between the Partnerships and Marketing organizations, collaborating closely with marketing leaders across the Field Services division to grow the partner ecosystem, strengthen customer engagement, and create new opportunities across both brands. The primary focus of the role is partner marketing and ecosystem development, with additional responsibility for select customer lifecycle programs that support adoption, advocacy, and long-term customer value.
Strategic Partner Marketing
Lead marketing programs supporting Special Projects, Strategic Partners, Marketplace Partners, and other priority partnership initiatives.
Develop and execute co-marketing campaigns, webinars, events, marketplace promotions, content, and launch programs with distributors, manufacturers, technology partners, associations, consultants, and strategic partners.
Collaborate with Partnerships, Sales, Product Marketing, Demand Generation, and other stakeholders to increase partner-supported awareness, lead flow, and revenue opportunities.
Develop partner enablement materials and measure partner marketing participation, campaign performance, and return on investment.
Identify successful partner motions and build repeatable programs that can scale across the broader FieldEdge and Service Autopilot ecosystem.
Customer Growth & Advocacy
Support select customer lifecycle initiatives, including onboarding, education, engagement, referrals, advocacy, and customer communications.
Partner with Customer Success and Product Marketing to support product adoption, customer participation, and long-term value.
Execute integrated campaigns supporting partner initiatives, product launches, industry events, webinars, and the Annual User Group Conference.
Partner with Corporate Events Marketing and cross-functional stakeholders on the Annual User Group Conference agenda, presenter coordination, partner and customer programming, promotion, and attendee experience.
Track campaign performance, share insights, and recommend improvements that strengthen partner engagement, demand creation, and program effectiveness.
Deliver regular reporting on partner marketing contribution and business impact.
Launch and scale partner marketing programs that increase engagement, awareness, and demand generation across the FieldEdge and Service Autopilot partner ecosystems.
Establish repeatable partner marketing frameworks, campaign processes, launch playbooks, and co-marketing programs.
Increase partner participation in campaigns, events, content, webinars, and promotional activities.
Strengthen strategic relationships through consistent, high-impact marketing support.
Expand partner-supported lead flow, pipeline contribution, market awareness, and ecosystem influence.
Successfully support the Annual User Group Conference agenda and related partner and customer programming.
Deliver executive-level reporting that clearly demonstrates the business impact of partner marketing initiatives.
Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in B2B SaaS, partner marketing, channel marketing, alliance marketing, ecosystem marketing, or a related marketing discipline.
- Proven experience developing and executing cross-functional marketing campaigns and partner initiatives.
- Strong project management, communication, analytical, and stakeholder management skills.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.
Experience in home services, the skilled trades, field service management, small business technology, or similar vertical.
Experience growing and scaling a partner program or partner marketing function within a software or SaaS company serving small businesses or home service organizations.
Familiarity with customer lifecycle, customer advocacy, referral, and community programs.
Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day:
As an Xplorer, you will be part of a global network of talented colleagues who will support your success. GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
- Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
- Access to free mental health support
- Flexible working arrangements
To start your application, please submit your resume, and we will be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.
More than 130,000 businesses in 72+ countries rely on Xplor to run their day and get paid, processing over $47 billion in payments annually. Our connected ecosystem helps operators spend less time managing complexity and more time delivering the experiences that matter most.
Xplor is backed by world-class investors Advent International, Battery Ventures, and Silver Lake.
Xplor does not sponsor visas, either at the time of hire or at any later time.
Please don't send your application via email.
We also invite you to check out our Candidate FAQs for more information about our recruitment process xplor.com/recruitment-faqs/.
EEO and Artificial Intelligence
We believe in transparent hiring. We use an applicant tracking system that includes artificial intelligence-enabled features to assist with the screening and assessment of job applications, such as candidate scoring or ranking. These tools support our recruitment process, but all hiring decisions are made by our recruitment team following human review. We do not rely on artificial intelligence to make final hiring decisions. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community. All Information will be kept confidential according to EEO guidelines.
Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via View email address on click.appcast.io.
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