Head of Marketing Analytics

Director of Marketing Analytics Miami, FL (Hybrid) | $185,000 - $215,000 Base + Bonus

Harnham is partnering with a high-growth fintech business to appoint a Director of Marketing Analytics. This is a senior leadership opportunity to build and own the marketing analytics function, drive acquisition strategy, and directly influence how the business invests in growth.
With significant investment across paid media channels and a strong data infrastructure already in place, the business is looking for a commercially minded analytics leader who can develop sophisticated measurement capabilities, identify opportunities to scale acquisition, and connect marketing investment to long-term customer value and profitability.
Build and lead the marketing analytics function, establishing measurement frameworks, governance, and analytical best practices.
Develop advanced measurement capabilities across marketing mix modelling (MMM), attribution, incrementality testing, and experimentation.
Identify opportunities to scale paid acquisition across Google, Meta, TikTok, and email while maintaining marketing efficiency.
Build predictive models to evaluate lead quality, customer value, ROAS, and downstream profitability.
Establish robust campaign taxonomy, UTM governance, and marketing data infrastructure.
Partner closely with Marketing, Growth, and executive leadership to influence budget allocation and acquisition strategy.
Leverage existing analytics and data science resources while shaping and growing the function.

Extensive experience in marketing analytics, growth analytics, or marketing data science within a high-growth business.
Proven track record building marketing analytics functions or measurement capabilities from the ground up.
Deep expertise in attribution modelling, MMM, incrementality testing, and experimental design.
Strong technical capabilities across SQL, Python, predictive modelling, and marketing data architecture.
Commercial mindset with demonstrated ability to translate analytical insights into marketing investment decisions.
Annual bonus typically $20,000 - $25,000.

• Hybrid working environment in Miami, Florida.
• Access to rich customer, marketing, and financial data to drive meaningful commercial outcomes.

If you're an experienced marketing analytics leader who enjoys building capabilities, solving complex acquisition challenges, and using advanced analytics to influence commercial strategy, we'd love to hear from you.