Head of Marketing and Advertising

Director of Marketing
Marketing & Communications Reports To: Chief Marketing Officer FLSA Status: Exempt
Marketing Strategy & Audience Development

Develop and implement comprehensive marketing strategies supporting exhibitions, festivals, public programs, membership, retail, dining, and philanthropy.
Identify and grow target audiences through research, segmentation, and data-driven marketing initiatives.
Develop annual marketing plans aligned with institutional priorities and revenue goals.
Collaborate with internal stakeholders to ensure marketing efforts support organizational objectives.
Marketing Agency & Ticketing Strategy

Serve as the primary day-to-day liaison for Newfields strategic marketing agency, ensuring campaigns align with institutional goals, brand standards, and revenue objectives.
Lead the development of annual marketing plans in partnership with agency partners, including media planning, audience development, and campaign optimization.
Evaluate agency performance through established KPIs and reporting metrics, ensuring accountability and return on investment.
Partner with Business Enterprise, Finance, and Guest Experience teams to develop pricing, packaging, promotional offers, and attendance-driving initiatives.
Analyze ticket sales performance, attendance trends, conversion rates, and audience behaviors to inform marketing and revenue strategies.
Work closely with ticketing and data teams to improve forecasting, reporting, customer segmentation, and overall guest conversion.
Support the implementation and optimization of CRM and audience data systems to drive personalized marketing and long-term customer engagement.
Campaign Management

Lead integrated marketing campaigns across paid, owned, earned, and shared channels.
Oversee campaign planning, execution, and evaluation to ensure goals are achieved.
Collaborate with internal stakeholders to develop marketing strategies for major exhibitions, events, and institutional initiatives.
Digital Marketing & Analytics

Oversee website strategy and digital user experience.
Manage digital advertising, SEO, SEM, and audience acquisition efforts.
Develop performance measurement frameworks and campaign reporting.
Utilize analytics and audience data to optimize marketing effectiveness and return on investment.
Monitor campaign performance and provide regular reporting and recommendations.
Brand Management

Maintain consistency of the Newfields brand across all marketing channels.
Partner with Communications and Design teams to ensure cohesive messaging and visual identity.
Lead brand activation initiatives that strengthen awareness, engagement, and institutional reputation.
Build out Brand initiatives, including training, workshops, and approvals around the Newfields Promise.
Oversee the contract and procurement process for large marketing initiatives
Monitor marketing performance against budget and revenue goals
Collaborate with the Marketing EA to ensure all finances are paid, and budgets are balanced
Represent the Marketing Department in cross-functional initiatives and institutional planning efforts.
Stay current on marketing trends, technologies, and best practices.
This position carries out supervisory duties in alignment with the organization's policies and applicable laws. This includes, but is not limited to, direct supervision of the following roles:
Marketing Campaign Strategist
Marketing Project Manager
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strong strategic thinking and project management skills.
Ability to analyze data and translate insights into actionable marketing strategies.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Strong understanding of digital marketing platforms, audience development, and campaign analytics.
Experience managing agencies, vendors, and external partners.
Bachelor's degree in Marketing, Communications, Business, or related field.
Minimum of 10 years of progressively responsible marketing experience.
Experience managing integrated marketing campaigns and agency relationships.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.