Work from Home Marketer

You will lead product launches and storytelling at Dust, turning a constant stream of product innovation into clear positioning, compelling narratives, and launches that help customers understand what's new, why it matters, and what they can do with it.

You will work closely with product and engineering to understand what we're building, find the story within it, and bring that story to life across messaging, web, video, social, customer communications, and sales enablement. You'll own the work from strategy through execution, bringing in designers, contractors, and other partners where they can add specialist expertise.

It's a rare opportunity to help define the product narrative of a category-defining AI company while the product, the market, and the way people work with AI are all evolving quickly.

Own product launches from initial narrative and positioning through asset creation, amplification strategy, and sales enablement

Partner closely with engineering team to understand what's shipping, why it matters, and which initiatives require a broader market moment

Create launch assets across formats, including short-form videos, social campaigns, web copy, blogs, livestream events, customer communications, and sales collateral

Develop unique, scroll-stopping feature overview videos by owning storyboarding and screen capture end-to-end, while leveraging in-house creative and design support or external contractors as needed

Develop enough technical fluency to ask the right questions, challenge assumptions, and uncover the most important customer and market story

Bring customer, competitive, and market context into conversations about how we position and communicate the product

Partner with Dust's founders and marketing leadership on major product narratives and moments

Equip Sales and Customer Success teams with the messaging, assets, and context they need to effectively pitch new capabilities to customers

Partner with Brand & Content to turn product innovation into broader editorial and content opportunities

Work with Growth and Field Marketing to extend launches across campaigns, events, and distribution channels

Ensure Dust's product positioning and differentiation remain clear and consistent as the platform evolves

Create a reliable pipeline of high-quality product content that teams across Dust can use and distribute

3–5+ years of dedicated product marketing experience, ideally with strong PMM foundations from an established B2B technology company and hands-on experience in a high-growth startup

• The range to create across formats, including positioning and messaging, web, written content, social, presentations, and video or demo storytelling
• Strong taste and an informed point of view on what great modern product marketing looks like
• A hands-on working style. You're as comfortable writing the copy, developing the storyboard, or building the launch plan as you are setting the strategy
• You'll use Dust to run your own function and become deeply familiar with how our customers are putting AI to work
• We're prioritizing building our team with an in-person culture at our offices in Paris, San Francisco, and New York because we value the magic that happens when talented people work closely together.

We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call.

That's what we're building: the infrastructure that lets any team turn scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves.

We get to shape how humans and agents collaborate while solving our own problems with the product we ship. If you're excited about defining a new category and want to join a determined team of optimists who focus on users, ship fast, and don't take themselves too seriously, we'd love to talk.

Agents at work - Latent Space, podcast with our cofounder, Stanislas Polu, 2024

LLMs reasoning and agentic capabilities over time - dotAI, podcast with our cofounder, Stanislas Polu, 2024