Client Service & Marketing - Head of Marketing

The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. The Revenue Marketing team partners closely with Sales to drive pipeline growth, accelerate account engagement, and support revenue goals across market segments. Through account-based programs, targeted campaigns, and field activations, we deliver coordinated experiences that engage buying groups, progress opportunities, and support business growth.

As a Revenue Marketing Manager, you will translate segment strategy into integrated, account-based marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth across the Enterprise segment. You will partner closely with Sales, Business Development, and across the marketing team to design and orchestrate multi‑channel programs aligned to target account priorities, buying groups, and business objectives.

This is an individual contributor role responsible for owning program design, orchestration, performance management, and optimization while partnering with cross‑functional teams responsible for tactical execution. Success requires strong strategic thinking, business acumen, cross‑functional leadership, and the ability to influence stakeholders across Marketing and Sales.

Design and orchestrate integrated account‑based marketing programs that support acquisition, pipeline acceleration, customer expansion, cross‑sell, and upsell targets

Partner with Sales and Business Development leadership to align marketing activities to account priorities and opportunity progression

Coordinate execution across marketing teams and field activation resources

Analyze engagement, pipeline, and program performance to identify optimization opportunities

Communicate program plans, results, and recommendations to Marketing, Sales, and Business Development stakeholders

You are a strategic marketer who connects business priorities to data‑driven outcomes. You have experience partnering with sales leaders, developing account engagement strategies, and leading cross‑functional programs. You are confident working with stakeholders at all levels, using data and insights to influence decisions, build alignment, and drive results. You thrive in collaborative environments and understand how integrated marketing programs contribute to pipeline growth and revenue.

7+ years of experience in B2B marketing, account‑based marketing, field marketing, demand generation, or related marketing roles

Experience designing and leading integrated marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth

Experience partnering with sales teams to develop account engagement strategies and support pipeline objectives

Excellent communication, presentation, stakeholder management, and project management skills

Ability to travel occasionally, up to 10%

Bachelor’s degree or equivalent experience

Strong understanding of account‑based marketing principles and Enterprise go‑to‑market motions, and complex buying cycles

Experience developing and executing account‑based marketing (ABM) / account‑based experience (ABX) strategies for named‑account programs

Experience using customer relationship management (CRM) and marketing automation platforms such as Salesforce and Eloqua

Hands‑on experience with account‑based marketing and account intelligence platforms such as 6sense and/or Demandbase

Experience leveraging intent data and account intelligence to improve marketing performance

Experience supporting customer expansion, cross‑sell, and upsell initiatives

Experience within a B2B software‑as‑a‑service (SaaS), Human Capital Management (HCM), or HR technology environment

Experience supporting customer lifecycle, expansion, cross‑sell, and upsell initiatives

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world’s largest collection of workforce insights, and people‑first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It’s this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email View email address on click.appcast.io.

The pay range for this position is $115,100 to $165,450. In addition to base pay, employees may be eligible to participate in a performance‑based bonus plan and to receive restricted stock unit awards as part of total compensation. It is the policy of Ultimate Software to promote and assure equal employment opportunity for all current and prospective Peeps without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti‑discrimination laws. This policy governs all matters related to recruitment, advertising, and initial selection of employment. It shall also apply to all other aspects of employment, including, but not limited to, compensation, promotion, demotion, transfer, lay‑offs, terminations, leave of absence, and training opportunities.

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