Head of Marketing and Advertising

Anderson-Negele is seeking a Global Marketing Manager to lead the company's marketing strategy and execution, driving commercial growth, brand positioning, and demand generation across key industries and global regions.
This role translates customer insights, product priorities, and market opportunities into clear, high-impact marketing programs that deliver measurable business results. The position partners closely with Product Management, Sales, and Digital teams to ensure alignment with company strategy and customer needs.
The Global Marketing Manager will serve as a player/coach, directly contributing to strategic marketing initiatives while leading a small marketing team. This role is ideal for a leader who enjoys building, optimizing, and executing, not just directing, and who wants to shape how marketing contributes to growth in a more data-driven and scalable way.
Manage and develop a team of 3 global marketing professionals
Set clear priorities aligned to commercial goals and growth initiatives
Coach the team on digital execution, ownership mindset, and accountability
Marketing Strategy & Commercial Alignment
Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts
Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization
Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency
Capture VOC, competitive intelligence, and market trends - translate into actionable positioning and GTM strategies
Campaigns, Content & Brand Execution
Lead campaigns, content, and communications across web, email, collateral, and events
Manage trade shows, ABM programs, and sales enablement
Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy
Marketing Operations & Performance
Own marketing systems and reporting (HubSpot, Salesforce, analytics)
Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution
Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows
Demand Gen & Digital Marketing
Own the demand generation engine - campaigns, webinars, trade shows, digital advertising, lead capture
Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization
Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation
Strong commercial mindset-links marketing directly to revenue impact
Highly data-driven and analytical, with a focus on measurable outcomes
AI-forward mindset to improve marketing productivity, analytics, and engagement
Comfortable with technical products and industrial B2B environments
Proven ability to drive demand generation and digital transformation
Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments
Proven success in hands-on demand generation and digital marketing
Strong commercial mindset with the ability to link marketing to revenue outcomes
Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities
Ability to translate complex offerings into clear, compelling customer value
Required Travel
~ Travel as needed for customer events, team meetings, trade shows, etc.

#Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.
Anderson-Negele is an instrumentation company whose mission is to provide the best hygienic instrumentation solutions for processors of food, beverage and life sciences products. We have manufacturing facilities in the US and Germany and sales & service offices in the U.We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at View email address on click.appcast.io.
Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.