Head of Shopper Marketing - Retail & eCommerce

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first‑of‑its‑kind creatine gummy and scaling rapidly into a high‑growth, profitable business across eCommerce and retail. it's a foundational wellness product, and Create is building to own the category.
We’re hiring a Shopper Marketing Manager to own our retail activation function — bridging the gap between brand and retailer execution across Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future partners.
What You'll Do Lives at the intersection of brand and retail — and knows how to translate a campaign into a shelf moment
Is equal parts strategic and executional — equally comfortable in a buyer meeting and managing a creative brief
Understands the mechanics of retail activation: co‑op, Roundel, Ibotta, Instacart, secondary placement
Wants to build the shopper marketing function at a brand that’s scaling fast and investing meaningfully in retail
Retail Activation & Calendar Ownership Own Create’s retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking
Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and e‑commerce platforms
Monitor competitive shopper marketing activity and identify opportunities for differentiation
Brand & Retailer Partnership Act as the strategic and executional bridge between retail sales and brand marketing teams
Translate national brand campaigns into retailer‑specific activation programs
Build retailer presentations and co‑op proposals that clearly demonstrate Create’s investment in the partnership
Collaborate closely with the retail sales team on customer programs, partnerships, and in‑store execution
Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs
Creative & Agency Management Develop shopper‑facing creative briefs and manage internal or external creative resources
Brief and manage agency or vendor partners to bring activation programs to life on time and on brand
Qualifications 4-6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG
Direct experience building and executing activation programs at Target
Hands‑on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools
Experience managing a retail marketing budget with clear performance accountability
Strong cross‑functional experience working across brand, creative, and sales teams
Familiarity with Target’s retail media ecosystem including Roundel
New York‑based or willing to relocate, comfortable working in‑office regularly
Nice to Have Experience in the supplement, wellness, beauty, or food & bev category
Familiarity with Target’s promotional model
Background managing creative agencies or internal design resources
Experience at a brand in the $50M-$300M revenue range
Benefits Competitive compensation and equity
Fully‑paid health, dental, and vision insurance
Manhattan office with a flexible hybrid setup and generous PTO

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