Head of Marketing and Advertising

Performance-First Marketer

New York, NY (Hybrid) IAB – Interactive Advertising Bureau

If you're someone who lives at the intersection of data, performance marketing, and storytelling and you know how to turn audiences into action this role is for you.

At IAB, we're not just running campaigns, we're driving the audience engine behind some of the most influential events in digital media.

We're looking for a performance-first marketer who knows how to optimize, test, and scale someone who sees email not just as a channel, but as a revenue driver.

Leading performance marketing strategies that drive event registration and revenue

Owning email marketing end-to-end, segmentation, personalization, automation, testing, and deliverability

Working across channels (email, web, paid, CRM) to maximize performance

Using data to continuously refine, improve, and scale campaigns

Develop and execute digital and content marketing strategy for event products

• Own and optimize email marketing strategy, including campaign planning, segmentation, personalization, and lifecycle automation
• Build, test, and optimize campaigns, including subject lines, creative, CTAs, and send strategies
• Test new digital channels and strategies to support marketing plans
• Project manage marketing deliverables with cross-functional teams and external partners
• Manage marketing budgets, track campaign results, and suggest improvements
• Prioritize audience development through segmentation, personas, and voice for digital targeting
• Evaluate funnel and channel performance and optimize conversion across email, landing pages, and registration flows
• Thinks in funnels, performance, and conversion

Knows how to turn data into action

Is fluent in email marketing, segmentation, and lifecycle strategy

Loves testing— subject lines, creatives, timing, channels

Strong background in performance marketing and demand generation, with the ability to analyze, optimize, and scale campaigns

Deep experience with email platforms + CRM integrations and marketing tools such as HubSpot, Salesforce, Google Analytics, and social media platforms

Comfortable working cross-functionally and managing multiple priorities, and translating data into clear, actionable insights

Strong communicator who can translate data into insights

Ability to create and adapt marketing assets using tools like Canva, with working knowledge of WordPress and/or HTML/CSS

We shape what's next in digital advertising

Own a high-impact performance channel

Drive real revenue through marketing

Be part of shaping the future of digital media

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. We work with 700+ leading companies across media, brands, and technology to set standards, drive innovation, and educate the industry.

We are a proud equal opportunity employer committed to building a diverse and inclusive workforce.