Communications Strategist Planning
$149.67k - $171.05kSTV Incorporated
STV is seeking an Industry Engagement Strategist to lead the firm’s approach to conferences, sponsorships, memberships, speaking opportunities and strategic industry relationships. This position is designated as hybrid (3 days week/in office) and will be based in our New York, NY office. As part of STV’s Communications team, this role will work closely with business leaders, Sales, Marketing and Business Development to ensure STV’s industry engagements support business priorities, strengthen the firm’s reputation and create meaningful opportunities for visibility, relationships and growth. The strategist will serve as the firmwide point of coordination for STV’s priority industry engagement portfolio, bringing greater focus, consistency and accountability to how opportunities are selected, funded, planned, executed and evaluated.
Key Responsibilities Strategy and planning Develop and manage a firmwide industry engagement strategy aligned with STV’s business, brand and reputation priorities.
Evaluate conferences, sponsorships, memberships and partnership opportunities, and recommend where STV should invest, expand or redirect involvement.
Apply strategic rigor into the firm’s industry engagement strategy by identifying a defined purpose, target relationships, appropriate participants and expected outcomes for engagements.
Conferences, sponsorships and experiential marketing Lead end-to-end planning and coordination for priority conferences, sponsorships and association partnerships, including objectives, participants, timelines, responsibilities, budgets and follow-up.
Manage sponsorship benefits and brand deliverables, including exhibits, booth assets, signage, advertisements, registrations, attendee lists, hospitality, promotional items and related materials.
Establish lead-time expectations and a clear intake process for event, exhibit, promotional and special-material requests; Coordinate pre-event planning with business participants to identify priority clients, partners, pursuits and relationship goals, and facilitate post-event debriefs to capture results and next actions.
Memberships and association relationships Manage memberships connected to STV’s priority industry engagement portfolio, including renewals, membership structures, authorized participants, account contacts, key dates, available benefits and current organizational records.
Maintain continuity when internal contacts change by documenting association contacts, membership identifiers, participation rules and other core account information.
Help employees and business leaders leverage relevant training, publications, networking, committee, leadership and membership benefits.
Budgets, inventory and financial accountability Track approved budgets, sponsorship commitments, invoices and deliverables.
Measurement and continuous improvement Develop practical measures of value tied to stated objectives, including relationships advanced, teaming or pursuit activity, leadership visibility, speaking placements, benefit utilization and documented follow-up.
Create a consistent pre-event and post-event reporting approach that assigns business participants responsibility for documenting outcomes and next steps.
Qualifications Bachelor’s degree in communications, marketing, business, public relations, event management or a related field.
Experience managing conferences, exhibits, sponsorships, memberships, external partnerships, speaking programs and complex event deliverables.
Strong strategic thinking, business judgment, project management and relationship-building skills.
Ability to travel for selected conferences, meetings and events as needed.
earlier, more coordinated planning; documented business follow-through; Health insurance, including an option with a Health Savings Account
Dental insurance
Flexible Spending Accounts (Healthcare, Dependent Care and Transit and Parking where applicable)
Disability insurance
Life Insurance and Accidental Death & Dismemberment
Retirement Counseling
Employee Assistance Program
Paid Holidays
We know great candidates don’t always meet every qualification, and research shows women and people of color are less likely to apply unless they do.
Founded in 1912, STV advises, plans, designs, engineers and delivers the infrastructure that powers local economies, including transportation systems, buildings, water and other facilities. Headquartered in New York City, the company has more than 65 offices and 3,400 employees who reimagine the solutions and structures that connect our communities. The firm is ranked 32nd in Engineering News-Record’s Top 500 Design Firms survey and is 10th in its transportation category. We are passionate about mentoring, coaching and cultivating our talent because we know they are destined to become the next generation of industry leaders. We’re also committed to delivering formative career experiences - and we do that by providing challenging and unique work experiences, by mapping multiple ways to advance (beyond the traditional career ladder!) We value a wide range of perspectives and experiences, without regard to any factor or characteristic, regardless of whether it is a category protected by federal, state and/or local law, making them an integral part of how we work. We remove barriers and create pathways for growth, embedding fairness into our daily operations.
STV provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
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$149.67k - $171.05k
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