Head of Marketing Management

Industry/SectorNot ApplicableSpecialismCustomerManagement LevelManagerJob Description & SummaryThe OpportunityAs a Marketing Advisory Manager (PLS, TMT, FS), you will specialize in providing consulting services focused on customer-centric marketing strategies. You will analyze customer behavior, develop targeted marketing campaigns, and offer guidance to help clients optimize their marketing efforts, improve customer engagement, and drive revenue growth. As a Manager, you will lead teams and manage client accounts, focusing on strategic planning and mentoring junior staff. You are accountable for confirming project success and maintaining standards. Enhancing your leadership style, you motivate, develop, and inspire others to deliver quality. You are responsible for coaching, leveraging team members' unique strengths, and managing performance to deliver on client expectations. In this role within our Customer Consulting practice, you will be at the forefront of helping clients enhance their customer experience and drive business growth. You will be part of a dynamic team that specializes in providing consulting services focused on customer-related strategies and initiatives. Responsibilities- Leading the development and execution of customer-centric marketing strategies to enhance client engagement and drive revenue growth- Analyzing customer behavior and market trends to inform targeted marketing campaigns and promotional strategies- Guiding teams in the creation and implementation of digital marketing initiatives, including social media and mobile marketing efforts- Collaborating with clients to identify opportunities for business transformation and optimize marketing operations- Overseeing campaign performance analysis to refine marketing strategies and improve customer loyalty- Coaching and mentoring team members to leverage their strengths and deliver quality client solutions- Utilizing AI fluency and digital tooling to innovate and enhance marketing consulting services- Building and maintaining strong client relationships to support customer needs analysis and relationship management- Encouraging a culture of inclusion and embracing change to foster a dynamic and adaptive work environment- Confirming the alignment of marketing initiatives with client expectations and business objectivesWhat You Must Have- At least a Bachelor's degree- At least 5 years of experienceWhat Sets You Apart- Preference for at least one of the following fields of study: Business Administration/Management, Computer and Information Science, Information CyberSecurity, Information Technology, Management Information Systems, Computer Applications, Computer Engineering- Leading comprehensive customer journey analysis to uncover insights, drive improvements in touchpoints, and elevate overall customer experience and engagement- Developing and overseeing customer experience strategies informed by segmentation to deliver highly personalized marketing campaigns utilizing Adobe Campaign and Adobe Marketo Engage- Directing marketing automation initiatives to optimize workflows, enhance campaign performance, and ensure targeted, multi-channel customer communications- Demonstrating AI fluency and AI-human collaboration in marketing strategies- Utilizing analytical thinking for campaign performance analysis and optimization- Excelling in customer relationship management and loyalty initiatives- Developing marketing strategies tailored to target audiences and industry trends- Embracing change and innovation in digital marketing and merchandising- Leading teams in marketing consulting and business transformation projectsTravel RequirementsUp to 80%Job Posting End DateThe salary range for this position is: $99,000 - $232,000. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; disability; genetic information (including family medical history); veteran, marital, or citizenship status; PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: more about how we work: only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: Full time