Head of Content Strategy and Planning

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.TruStage awards and recognitionJob Purpose: The Director, Audience & Content Strategy serves as Filene’s senior brand, audience, and content leader, responsible for transforming enterprise marketing, audience growth, and digital engagement strategies into audience-centered, multi-channel content experiences that drive awareness, engagement, influence, and measurable business outcomes.This Director will move fluidly between developing audience and channel strategies, shaping Filene’s brand and editorial direction, writing and editing content, managing Filene’s social media presence, optimizing digital content, analyzing performance, and coordinating execution across internal and external partners.This role develops and operationalizes Filene’s content strategy and optimization approach, multi-channel strategy, audience and role-based segmentation framework, messaging framework, thought leadership platform, social media strategy, content discovery optimization efforts, and performance measurement framework. Working across Marketing, Membership, Research, Innovation, Advisory Services, and Product teams, this leader ensures content investments and channel strategy & messaging align with organizational priorities and effectively engage audiences throughout the member lifecycle.Serving as Filene’s editor-in-chief and chief content strategist, the Director also establishes the governance, frameworks, member feedback loops, Filene collaboration models and tech stack needs to ensure content messaging quality, consistency, discoverability, and business impact while reinforcing Filene’s position as a leading voice in cooperative finance and financial well-being. The Director personally owns key channels and deliverables while leveraging cross-functional partners, agencies, freelancers, and technology to extend Filene’s capacity and impact.Translate member insights, feedback, and cross-channel data into actionable audience strategies, content pathways, and engagement opportunities.Establish audience-level performance measures and use a test-and-learn approach to continuously improve messaging and engagement.Content Strategy & Editorial LeadershipOwn Filene’s enterprise content and editorial strategy, roadmap, and calendar, aligning content priorities with audience needs and organizational objectives.Serve as Filene’s editor-in-chief, translating research and complex ideas into compelling, accessible content while ensuring narrative, editorial, and brand consistency.Balance strategy with hands-on execution, directly writing, editing, developing, and repurposing priority content while guiding work produced by internal and external partners.Establish editorial standards, governance, and workflows that enable high-quality, efficient content development.Channel Strategy & ExecutionOwn Filene’s integrated channel strategy across social media, web, email, newsletters, blogs, podcasts, webinars, video, events, and emerging platforms.Own the strategy and day-to-day management of Filene’s social media channels, including planning, content creation, publishing, engagement, amplification, and performance optimization.Develop channel-specific messaging and content approaches that maximize audience reach, engagement, and business impact.Lead Filene’s digital discovery strategy across SEO, GEO, LLM/AI ecosystems, and emerging platforms, ensuring content is structured and optimized for discoverability and authority.Leverage AI, analytics, and emerging technologies to improve content development, channel performance, efficiency, and growth while maintaining appropriate brand and quality standards.Brand & Thought LeadershipLead and evolve Filene’s brand strategy and expression across voice, tone, messaging, storytelling, creative direction, and audience experiences.Ensure consistent brand expression across Filene by providing teams with clear standards, tools, and strategic guidance.Write and edit executive thought leadership, presentations, articles, speeches, opinion pieces, social content, and other strategic communications.Build opportunities with industry partners, influencers, and stakeholders to extend Filene’s visibility, credibility, and reach.Content Performance & OptimizationEstablish Filene’s content and channel measurement framework, KPIs, and success metrics aligned with awareness, engagement, growth, retention, and revenue objectives.Analyze audience, content, social, and channel performance to identify opportunities, gaps, and areas for optimization.Develop dashboards and executive insights that demonstrate content impact and inform organizational decision-making.Translate performance insights into action, continually adjusting audience, messaging, content, and channel strategies based on what works.Marketing OperationsServe as Filene’s senior functional leader and trusted advisor for audience, content, brand, social media, and thought leadership strategy.Operate as both strategist and hands-on practitioner in a small, highly collaborative organization, personally owning priority work while leveraging agencies, freelancers, technology, and cross-functional partners to extend capacity.Own and manage the content and channel budget, prioritizing resources to maximize organizational impact and return on investment.General & AdministrativeActively support the achievement of Filene's strategic objectives, plan, budget, and metrics in a manner consistent with Filene’s mission, values, and brand.Model Filene Credo and play an active role in maintaining the culture of the organization through personal and cross-functional accountabilities.Prioritize and manage workload across several projects simultaneously, demonstrating the ability to shift gears when necessary to meet key deadlines.Role RequirementsBachelor’s degree in Marketing, Communications, Business or related field required.7-10 years of progressive experience in product marketing, content marketing, content strategy, audience development, editorial leadership, brand strategy, or related disciplines. Candidates with strong product marketing or content marketing backgrounds who have experience translating complex offerings and insights into compelling audience narratives are particularly well positioned for this role.Demonstrated experience developing and executing audience, content, messaging, and channel strategies tied to measurable business outcomes.Strong strategic and hands-on orientation, with the ability to move from defining strategy and messaging to personally creating content, managing channels, analyzing results, and optimizing execution.Deep understanding of multi-channel marketing and how messaging, content, and creative should adapt across social media, web, email, thought leadership, events, and other channels. Exceptional writing, editing, storytelling, and presentation skills, with the ability to translate complex research, products, services, and ideas into clear, compelling narratives for diverse audiences.Strong understanding of audience segmentation, lifecycle messaging, editorial planning, brand development, and product/value proposition positioning.Working knowledge of SEO, GEO, AI-powered discovery, and evolving digital content ecosystems, with the curiosity and ability to adapt as audience behaviors and platforms change.Experience leveraging content management systems, analytics platforms (e.g., GA4), social platforms, and emerging AI-enabled tools to improve effectiveness, efficiency, and scale.Strong business and analytical acumen, with the ability to evaluate content investments, interpret performance data, and connect marketing activity to organizational growth, engagement, retention, and revenue objectives.Experience leading through influence across cross-functional teams and managing agencies, vendors, freelancers, and strategic partners.Highly organized, adaptable, and comfortable managing multiple priorities and shifting quickly as organizational needs evolve.Intellectually curious about credit unions and their members. Travel expected up to 10% to fulfill the requirements of the role. #LI-EGIf you’re ready to help make a difference, apply today. TruStage may process applicant information using an Artificial Intelligence (AI) tool. the score is one component of an application review and does not automatically determine whether a candidate moves forward. Base Salary Range:$104,200.00 - $156,300.00At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.If you need application or interview process accommodations, please contact the accessibility department.Dallas, TXType: Full time