Head of Marketing Management
$150k - $180ktastytrade
Company Name: IG US Holdings Role: Director, Integrated Marketing Location: Chicago, IL (Hybrid)
As Director, Integrated Marketing, you will own how our product marketing campaigns come together across channels, from first brief to launch to post-launch readout. You will report to the Senior Director, Brand and Product Marketing, and partner closely with paid, lifecycle, content, product, and compliance teams in the Growth organization. Come join a collaborative team that turns product news and customer insights into campaigns that help self-directed traders get started and keep learning.
We focus on derivatives trading and offer equities, equity options, futures, and futures options. Built from the ground up by a team with decades of experience in the financial industry, we're a modern brokerage for the current financial climate.
Own the integrated marketing plan and calendar for product launches and campaigns across paid, lifecycle, content, social, and partnerships
Serve as the single point of visibility on campaign status: track timelines, dependencies, and deliverables, and report progress to Growth and Brand leadership
Build and run a structured go-to-market launch process, including briefs, kickoffs, launch checklists, and post-launch readouts, so launches are repeatable
Use paid performance and content engagement data to shape messaging, timing, and channel mix, and recommend adjustments mid-campaign
Partner with channel owners, creative, product, analytics, and compliance teams to move campaigns from brief to launch
8+ years of experience in integrated marketing, product marketing, or campaign management, with director-level scope or equivalent
Track record of leading multi-channel campaigns and product launches end to end, including go-to-market planning and cross-functional project management
Comfortable reading paid media and content engagement data (such as conversion, click-through, and engagement metrics) and turning it into campaign decisions; Highly organized and status-driven, with strong stakeholder management and experience using project management tools
Experience in fintech, financial services, or another regulated industry is a plus, as is familiarity with marketing compliance review
Discretionary Performance Bonus: 15%-20% of base salary based on individual and company performance.
Performance Bonuses
Stock Purchase Options
Daily catered lunch when in the office
Full kitchen with snacks and beverages
IG North America is home to tastytrade, tastylive, and tastyfx—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof.
From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tastylive providing content to educate our customers. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.
Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway.
$80k - $90k
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