Head of Content Strategy and Planning

Position OverviewThe Director of Content Strategy leads the development and execution of a comprehensive content marketing strategy for TIAA's Wealth Marketing team. This role drives editorial direction across a growing portfolio of channels, including a monthly newsletter, web, organic social, webinars, and client communications, ensuring that content consistently engages and educates audiences whether they are prospects exploring wealth management options or existing clients navigating key financial milestones. Working in close partnership with the Chief Investment Office (CIO) organization, Distribution, Digital & Customer Experience, and the Retirement Solutions Content Marketing team, this director-level position balances strategic vision with hands-on writing and operational execution while directing a team of two content professionals.Key Responsibilities and DutiesDevelop and own the strategic content roadmap for Wealth Marketing, defining channel priorities, audience segmentation approaches, and editorial standardsLeverage audience insights and performance data to develop a deep understanding of what resonates with target audiences and apply those learnings to continuously refine the content roadmap, editorial priorities, and channel strategies.Expand the content program into emerging channels including webinars, digital platforms, and personalized client communications or campaignsTranslate complex financial and investment topics into accessible, engaging narratives that reflect TIAA's expertise and resonate with target audiencesPartner closely with the Retirement Solutions Content Marketing team to share content, align on shared audiences, and elevate best practices across both teamsLead, mentor, and develop a team of two content professionals responsible for producing and distributing articles across the monthly newsletter, web, and organic social channelsOversee editorial planning and content calendars, ensuring timely delivery of high-quality content across all channelsServe as the content strategy subject matter expert and thought partner for senior leaders across Marketing, the CIO organization, Distribution, and Digital & Customer ExperienceBuild and maintain strong cross-functional relationships, navigating competing priorities and aligning diverse stakeholders around a shared content visionLead cross-functional working teams to execute content initiatives requiring coordination across creative, legal, compliance, and marketing operationsEducational RequirementsUniversity (Degree) PreferredWork Experience5+ Years Required; 5+ years of experience in content strategy, content marketing, or editorial leadership in financial servicesPreferred:7+ years of experience in content strategy, content marketing, or editorial leadership in financial servicesBachelor’s degree in Marketing, Communications, Journalism, English, or related fieldExperience presenting content strategies, editorial plans, and performance results to executive audiences, adapting communication style to different stakeholders’ needsExperience with financial services regulations (FINRA, SEC)2+ years of people management experienceProven track record developing and executing multi-channel content strategies that deliver measurable engagement and business resultsStrong writing and editorial judgment with the ability to craft and evaluate content across formats and audiencesExperience managing complex, cross-functional initiatives in a matrixed organizationFamiliarity with audience segmentation and content personalization strategiesKnowledge of SEO principles and content performance measurementProficiency with content management systems and digital publishing platformsRelated SkillsAdaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services AcumenAnticipated Posting End Date:2026-06-22Base Pay Range: $104,000/yr - $146,000/yrActual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans)._____________________________________________________________________________________________________Company OverviewEvery worker deserves a secure retirement. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.