Head of Marketing and Advertising

Senior Director of Marketing

Director of Marketing: Lifestyle Marketer for Growth is a senior creative and strategic marketing leader responsible for building and amplifying the brand across all consumer touchpoints. This role goes beyond traditional marketing — it requires someone who lives the lifestyle our brands represent and can translate that authenticity into campaigns, content, and community that drive real growth. This individual will own brand strategy, content creation, digital and social marketing, influencer partnerships, and campaign execution across the portfolio. They will be equally comfortable crafting a high-level brand narrative and rolling up their sleeves to produce content that resonates. The ideal candidate is a natural storyteller, a culturally tuned-in marketer, and an operator who knows how to connect brand energy to business results.

Brand Strategy & Positioning

Define and evolve the company's brand identity, voice, and positioning across the full portfolio of companies

Develop integrated brand strategies that connect lifestyle values — ambition, wellness, community, and growth — to distinct customer segments

Ensure brand consistency across all channels, campaigns, and customer touchpoints

Lead annual marketing planning and budget development in partnership with leadership

Content Creation & Storytelling

Lead the creation of compelling lifestyle content across video, photography, written, and social formats that reflect the brands' energy and aspirational identity

Develop content calendars and editorial strategies that drive consistent audience engagement across platforms

Personally contribute to content creation where authenticity demands it — on-camera, in writing, or through creative direction

Partner with creative teams, freelancers, and agencies to produce high-quality branded assets at scale

Digital Marketing & Social Media

Own digital marketing strategy across owned, earned, and paid channels, including Instagram, TikTok, LinkedIn, YouTube, email, and web

Drive audience growth, engagement, and conversion through platform-native content strategies

Manage paid social and digital advertising campaigns with a performance-oriented mindset

Analyze and report on key marketing metrics, translating data into actionable strategy adjustments

Influencer Partnerships & Community Building

Identify, develop, and manage relationships with lifestyle influencers, brand ambassadors, and community partners who authentically align with Growth Catalyst's values

Build and nurture owned community platforms and activations that deepen brand loyalty and word-of-mouth growth

Represent the brand at events, activations, and public forums as a visible spokesperson and culture carrier

Develop co-marketing and partnership strategies that expand brand reach into new audiences

Growth Marketing & Revenue Enablement

Connect brand marketing investment to measurable business outcomes, including lead generation, customer acquisition, and revenue growth

Collaborate with Sales and Business Development teams to create marketing assets, campaigns, and tools that support the full customer journey

Develop go-to-market strategies for new products, services, and brand launches across the portfolio

Build and refine customer personas, audience segmentation, and lifecycle marketing programs

7+ years of progressive marketing experience with at least 3 years in a senior or director-level role

• Demonstrated experience building and executing lifestyle, consumer, or personal brand marketing strategies
• Deep fluency across social media platforms and digital marketing channels
• Proven track record of growing engaged audiences and driving measurable business results through marketing
• Strong creative instincts combined with analytical rigor — you can develop a brand narrative and read a dashboard
• Experience managing agencies, freelancers, and cross-functional creative teams
• Bachelor's degree in Marketing, Communications, Business, or a related field

Experience marketing across a portfolio of brands or in a multi-brand organization

Background in entrepreneurship, personal development, wellness, or adjacent lifestyle categories

On-camera comfort and personal brand presence on social platforms

Experience with influencer program management and creator economy partnerships

Familiarity with marketing automation, CRM platforms, and performance analytics tools

MBA or advanced degree in marketing or business

HRforGrowth is one of the world's leading providers of business transformation solutions related to supply chain and technology solutions for order fulfillment and marketing execution. We are committed to an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or gender identity. We believe in diversity and encourage any qualified individual to apply.