Marketing Copywriter

AS Beauty is one of the fastest-growing cosmetic companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty's portfolio includes renowned brands Laura Geller Beauty, Bliss, and Julep Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.

About the Role AS Beauty is looking for a Direct Response Copywriter with a strong focus on email, SMS + RCS marketing to join our fast-paced creative team across our portfolio of beauty brands.

You’ll write high-volume promotional, product, launch, and lifecycle email copy while partnering closely with Creative, Growth, Brand, and CRM teams. The ideal candidate has a consumer-first mindset , understands direct-response principles, can move quickly across multiple brands and priorities, and knows how to use AI to make the creative process faster and smarter.

What You'll Do Write high-volume, conversion-focused email copy across multiple AS Beauty brands.

Translate marketing briefs, promotional calendars, product launches, and business objectives into clear, compelling consumer messaging.

Write across the full customer journey, including acquisition, product education, launches, promotions, cross-sells, retention, replenishment, and win-back.

Balance brand storytelling with strong direct-response principles that encourage clicks and conversion.

Adapt voice and messaging across multiple brands, products, audiences, and customer segments.

Partner with designers to ensure copy and visual hierarchy work together to communicate the message quickly and effectively.

Use AI tools to support ideation, iteration, research, versioning, and efficiency while maintaining strong human judgment and brand voice.

Review email performance and apply learnings to future messaging, hooks, offers, and creative tests.

What We're Looking For 2-4 years of copywriting experience, ideally within e-commerce, DTC, retail, or performance marketing .

Experience writing email marketing copy across promotional and lifecycle campaigns.

Strong headline, hook, CTA, and promotional writing skills.

Comfortable writing at high volume and managing multiple brands, campaigns, and deadlines simultaneously.

Comfortable using AI as part of the everyday writing workflow to increase speed and creative output.

Strong attention to detail, grammar, proofreading, and consistency.

Ability to adjust tone and voice across different brands and consumer audiences.

Experience in beauty, skincare, cosmetics, or consumer products is a strong plus .

You're comfortable moving fast, testing often, responding to performance data, and producing a high volume of work without sacrificing quality.