Senior Copy Writer, Brand (Remote)

The core of this role is owning InstaLILY's social media writing, including LinkedIn and X for the brand, and ghostwriting for our CEO and COO. You own the brand voice. You're proactive: proposing topics and angles, shaping what we should be writing about, not just executing assignments. You absorb voice quickly and hold the brand line on your own, shipping without daily oversight. You form sharp hypotheses and ship tests fast. Brand voice: Own the brand voice across everything we publish. Write LinkedIn and X content for our CEO and COO, plus InstaLILY's brand presence on both platforms.
Pieces on AI agents, enterprise AI, and the future of the industries we serve: industrial distribution, healthcare, pharma, supply chain, manufacturing, automotive, construction, food and beverage, and field services.
Case studies and customer stories: Landing pages, product positioning, one-pagers, customer-facing decks, press release drafts.
SEO: Write with SEO in mind. Bonus for hands-on experience with Ahrefs, SEMrush, or Google Search Console.
Form clear hypotheses on what drives traffic, engagement, or pipeline. Ship tests, measure, and think across pieces about what's working over time.
3-6 years of writing experience as a copywriter, content marketer, journalist, or technical writer.

• You can absorb voice from limited input (transcripts, prior posts, brief conversations) and produce content in it without daily review.
• Demonstrated writing track record across long-form, social, and editorial formats. Show us what you've shipped.
• You read Substack, X, serious tech journalism, AI research commentary, and founder discourse online.
• Bonus for custom prompt libraries, GPTs, or workflow automations.
• Comfortable writing about AI agents, enterprise systems, and operational industries with accuracy.
• Comfortable with content analytics (Google Analytics, LinkedIn, HubSpot). Bonus for A/B testing or experimentation platforms.
• You think in hypotheses and ship them quickly. Writing samples (required): 2-3 with your application, links preferred. Share a ghostwriting sample or describe a ghostwriting project (client type, voice, format, outcome).
• 5 days/week in our New York office for first 6 months; then 4 days/week in person and 1 day remote.

The product works, customers are live, and we've already driven over $200M in incremental revenue for customers. Visibility: Your work sits at the center of how the world sees InstaLILY — what you do here will be visible quickly.
Offices in New York, San Francisco, and London — sharp, low-ego team that keeps raising the bar.
Equity: Generous stock options awards and refreshers for top performers
Benefits: Medical, Dental, Vision, 401K, Well-being stipend, In-office lunch reimbursement, PTO and 10 US Federal Holidays, and more!
Quality Over Quantity
To ensure a focused, high-quality hiring experience, we kindly ask candidates to limit their applications to 3 open requisitions at any given time . We encourage you to reach out directly to your previous interviewer rather than submitting a new application.