Head of Marketing and Advertising

We are more than just an iconic museum; we’re a fast-paced, high-energy team driven by innovation, passion, and a deep love for car culture and storytelling. From world-class exhibitions to unforgettable events, we bring history, design, and horsepower to life every day.

At Petersen Automotive Museum, we work hard, move fast, and have a blast doing it, all while pushing the boundaries of what a museum can be. If you're ready to shift into high gear with a crew that values creativity, integrity, and a good laugh along the way, you'll fit right in.

About the Role Are you a highly motivated, results-driven marketing strategist with a knack for digital advertising, audience acquisition, and data-driven storytelling? We’re looking for a sharp, results-oriented Marketing Manager to lead the execution of our paid advertising, promotional campaigns, email marketing, and audience acquisition strategies. Primary Responsibilities Develop and execute integrated paid advertising campaigns to drive general museum attendance, membership acquisition/renewals, signature events, educational programs, and retail/eCommerce sales.

Manage advertising across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), TikTok, Reddit, Programmatic Display, OOH, Radio, and Digital Out-of-Home opportunities.

Lead end-to-end media planning, audience targeting, budget management, campaign optimization, creative testing, conversion tracking, ROAS analysis, and monthly performance reporting.

Email Marketing & Customer Lifecycle Own the museum’s email marketing program from strategy through execution across all customer journeys.

Build and manage campaigns for audience segmentation, automated customer journeys, membership lifecycle, exhibition launches, event promotions, donation appeals, newsletters, and promotional messaging.

Drive continuous performance improvements through A/B testing, deliverability monitoring, and campaign performance reporting using CRM and ESP platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud).

Coordinate cross-functional campaigns supporting major exhibitions, new collection announcements, signature fundraising events, family programming, corporate events, educational initiatives, retail launches, seasonal campaigns, and sponsor activations.

Analytics, Performance & Executive Reporting Measure, analyze, and optimize campaign performance against core KPIs, including CPA, ROAS, website conversions, ticket sales, membership growth, email engagement, Customer Lifetime Value (LTV), CAC, and revenue attribution.

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: 5+ years of digital marketing experience, including 3+ years managing paid advertising budgets.

Strong knowledge of Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking setups, and email marketing platforms.

Excellent project management abilities, strong copywriting and communication skills, and a demonstrated ability to manage multiple complex campaigns simultaneously.

Certifications: Google Ads certification preferred.

Preferred / Bonus Qualifications Experience with Shopify, Salesforce CRM, membership marketing, ticketing systems, event marketing, and marketing automation.

Working knowledge of Adobe Creative Suite.

Results-driven & Analytical: Obsessed with data, ROAS, conversion rates, and measurable campaign performance.

Creative & Collaborative: Detail-oriented & Organized: Able to balance multiple project timelines and fast-moving campaign launches without missing a beat.

Paid advertising ROAS, cost per acquisition (CPA), and website conversion rates.

Email open/click-through rates and total revenue generated through digital campaigns.

Growth in the qualified customer database and delivering campaigns on time and within budget.

95,000 - 115,000 USD per year (Petersen Automotive Museum)

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