Head of Communications Planning

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.
The Manager, Communications Strategy and Execution for Corporative Initiatives will be responsible for leading, managing and executing communications strategy and planning for key corporate initiatives that’ll raise brand awareness, inform, educate and influence internal and external audiences. The person in this role needs to be able to respond to needs in a fast-paced environment while also proactively planning and leading the development to meet ambitious and growing corporate initiatives that are evolving as rapidly as we are.
This includes partnering to develop and implement communication strategies, crafting high-quality content and leading the development of effective training and sales enablement materials. They will then strategically craft well-designed content into a narrative that simplifies concepts, motivates for engagement, and facilitates easy adoption to meet business goals, seeing it through to completion and effective deployment.
Leads the strategy and execution of key corporate initiative programs for both internal and external stakeholders with ownership of training and sales enablement materials.

Collaborates with business partners to research and translate complex concepts into well-crafted memorable and emotionally relevant content.

Builds communications and materials that meet specialized needs while ensuring a singular, compelling brand message across any medium, including internal and external channels.

Sets the standards for overall tone, visual storytelling approaches and campaigns to create engagement, ensuring cohesion across the program experience, while meeting business goals.

Provides servant-style leadership, setting the plan and providing content and timely direction with cross-functional partners in way that facilitates easy enablement and maintains engagement, while holding others accountable.

Positions and optimizes resources and processes to deliver high quality results.

Generates steady supply of ideas to creatively meet business needs in new and profound ways.

Bachelor’s degree required, degree focus in English, Journalism, Communications, Educational Technology, Learning Design, or Instructional Design & Technology; related field is preferred or relevant years of experience

5+ years of experience developing and executing communications with a focus on training content

Excellent writing and verbal communication skills with a strong ability to develop learning plans and communicate ideas and concepts creatively and concisely

Passion for finding new and creative ways to reach an audience

Ability to set vision and lead cross-functional teams in a highly collaborative way from concept through execution, serving as an individual contributor, strategic collaborator and program leaders as needed.

Proven experience with integrated marketing campaigns that use a mix of media (emails, job aids, sell sheets, webinars and in-person presentations, on-demand training modules, infographics, video, etc.) Aptitude for breaking up content and setting effective content hierarchy to pace content for the reader and facilitate the proper takeaway, even from a quick read.

Strong leadership and project management skills with ability to multi-task.

Must be able to, with or without accommodation, perform the essential functions which include, but are not limited to seeing, hearing, typing, and speaking

Excellent communication skills and attention to detail, combined with the ability to work in a dynamic, fast-paced environment.

Ability to learn new platforms and applications.

Experience with instructional design, learning management systems, Articulate 360 platforms, UI/UX design, HTML, and SharePoint a plus.

Previous experience supporting internal, B2B and customer audiences is preferred.

Demonstrates understanding of GEICO’s business and industry.

Adheres to GEICO Code of Conduct, company policies, and operating principles

Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.

Hybrid - 3 days/week

Remote will be considered

Travel 10%

#Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At GEICO, we help our customers through life’s twists and turns. We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.
You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.
Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.
As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.
We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.
Financial benefits including market-competitive compensation; performance and recognition-based incentives; Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.