Head of Marketing (Temp)

TTR Patient Marketing, Brand Strategy & Omnichannel Execution, you will play a pivotal role on the U.TTR marketing team, leading patient brand strategy and omnichannel execution for the TTR franchise. This role is responsible for shaping and activating patient-focused strategy across media channels, ensuring a cohesive and synergistic brand experience across platforms.

TTR marketing leadership, cross-functional partners, and agency teams, you will drive strategic alignment across channels and ensure flawless execution of patient marketing initiatives. This role requires a strong combination of strategic thinking, brand leadership, data-driven decision-making, and operational excellence in a highly competitive and evolving market.

The position is a hybrid position located in Cambridge, MA and will report to the Senior Director, US TTR Patient Marketing with up to ~20% travel to conferences/external engagements/ training meetings/etc.

Create a comprehensive omnichannel strategy aimed at maximizing Share of Voice (SOV) for AMV across all relevant channels including digital, traditional, and emerging platforms.

Lead the optimization of all digital channels targeting consumers (patients and caregivers) ensuring the delivery of impactful content and experiences.

Develop and execute key marketing materials across digital and non-personal promotion channels.

Develop a robust set of Key Performance Indicators (KPIs) across the brand to measure the effectiveness of marketing initiatives across all channels.

Utilize data-driven insights to continuously refine and improve digital marketing efforts.

Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all strategies and tactics.

Effectively manage and maintain relationships with Agency Partners.

Bachelor's degree in Marketing, Business, or related field; 10+ years of experience in pharmaceutical or healthcare marketing, healthcare consulting, or healthcare agency experience, with a focus on omnichannel strategy and digital marketing preferred.

• Proven track record of developing and implementing successful omnichannel marketing campaigns.
• Proven ability to develop and present materials to Executive Leadership.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience managing budgets and optimizing marketing spend for maximum impact.

#The pay range reflects the full-time base salary range we expect to pay for this role at the time of posting. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity).

We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. Learn more about these and additional benefits offered by Alnylam by visiting the Benefits section of the Careers website:

Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law.