Head of Marketing Management

Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy and retention-oriented lifecycle communications. This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.
Essential Functions Lifecycle & Retention Support

Execute cross-channel customer lifecycle communications that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition.
Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers.
Expansion Support (Upsell & Cross-Sell)

Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.
Customer Marketing & Advocacy

Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories.
Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development.
Assist in developing customer-facing content that highlights outcomes, value, and ROI.
Working with Product Marketing, create and maintain customer-facing and internal materials that support renewals, expansion, and customer education.
Use customer insights and performance data to help refine messaging, segmentation, and timing.
Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.
Help maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.
Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives.
Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.
Strong organizational and execution skills with the ability to manage multiple programs simultaneously.
Hands-on experience with Salesforce preferred.
Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales.
Analytical mindset with experience using data to measure performance and inform improvements.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. Notice to California residents: you can find information about our privacy practices on: