Head of Marketing Management Remote (m/f/d)

French Version Le/la responsable marketing d'écosystème 4 (Ecosystem Marketing Manager 4) est chargé(e) de résoudre des défis complexes et variés en matière de marketing partenaire, en faisant preuve de jugement indépendant et en proposant des solutions créatives. About The Role The Ecosystem Marketing Manager 4 leads the resolution of complex, varied partner marketing challenges, exercising independent judgment and creative solutioning. This is a highly cross-functional role requiring a mix of strategic planning, relationship management, and hands-on marketing execution. You will work closely with Business Development, Product Marketing, Sales, and your marketing counterparts at partner organizations.

Joint Marketing Strategy: Develop and execute comprehensive, annual joint marketing plans with Tier-1 OEM partners to accelerate market adoption of integrated solutions.

Launch end-to-end co-marketing campaigns (including webinars, digital advertising, email marketing, content syndication, and field events) that generate high-quality pipeline.

Collateral & Content Creation: Collaborate with Product Marketing to build joint value propositions, messaging frameworks, and customer-facing collateral (e.g., Partner Enablement: Create and deliver "marketing-in-a-box" kits and enablement tools for the OEM partner’s internal sales and marketing teams to ensure they can effectively position our joint solution.

MDF Management: Manage the Market Development Funds (MDF) budget allocated for alliance activities, ensuring strategic investment, compliance with partner guidelines, and accurate ROI tracking.

Relationship Management: Establish and nurture strong, collaborative relationships with marketing stakeholders at partner organizations to secure premium placement in their marketing channels.

Establish key performance indicators (KPIs) for all alliance marketing activities. Track, analyze, and report on pipeline impact, lead generation, and ROI to executive leadership.

Experience: 5+ years of experience in B2B marketing, with at least 2-3 years specifically dedicated to alliance marketing, partner marketing, or OEM marketing within the [e.g., Campaign Management: Proven track record of planning and executing multi-channel marketing campaigns from scratch, with a strong focus on lead generation and pipeline tracking.

Communication: Exceptional relationship-building skills with the political savvy to navigate complex partner organizations and align competing priorities.

Analytical Skills: Comfortable working with data, managing budgets (MDF), and using marketing automation and CRM tools (e.g., Marketo / Salesforce) to measure impact.

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

Pipeline Contribution: Meeting or exceeding the sourced/influenced pipeline targets generated via OEM partner channels.

Increased engagement and adoption of [Company Name] marketing programs by the OEM partners’ sales forces.

Velocity: Faster time-to-market for joint solution launches and co-branded marketing assets.

Note: Strong communication skills in English, as this position will interact with many Red Hat teams located outside of Quebec and Canada, into the requirements.

French Version (Continued)
French Version Le/la responsable marketing d'écosystème 4 (Ecosystem Marketing Manager 4) est chargé(e) de résoudre des défis complexes et variés en matière de marketing partenaire, en faisant preuve de jugement indépendant et en proposant des solutions créatives. Il s'agit d'un rôle très transversal qui nécessite une combinaison de planification stratégique, de gestion des relations et d'exécution marketing pratique. Vous travaillerez en étroite collaboration avec le développement commercial, le marketing produit, les ventes et vos homologues marketing chez les organisations partenaires.

Stratégie de marketing conjointe : Développer et exécuter des plans de marketing conjoints annuels complets avec des partenaires OEM de niveau 1 afin d'accélérer l'adoption de solutions intégrées sur le marché.

Lancer des campagnes de co-marketing de bout en bout (incluant des webinaires, de la publicité numérique, du marketing par courriel, de la syndication de contenu et des événements sur le terrain) qui génèrent des pistes de haute qualité.

Collaborer avec le marketing produit pour élaborer des propositions de valeur conjointes, des cadres de messagerie et des supports orientés client (par exemple, notes de solution, études de cas, livres blancs, pages de destination).

Créer et fournir des kits de « marketing-prêt-à-l'emploi » et des outils d'activation pour les équipes internes de vente et de marketing des partenaires OEM afin de s'assurer qu'ils peuvent positionner efficacement notre solution conjointe.

Établir et entretenir des relations solides et collaboratives avec les parties prenantes du marketing au sein des organisations partenaires pour garantir un placement privilégié dans leurs canaux de marketing.

Établir des indicateurs de performance clés (KPI) pour toutes les activités de marketing d'alliance. Suivre, analyser et rendre compte de l'impact sur le pipeline, de la génération de pistes et du ROI à la direction.

Expérience : 5 ans et plus d'expérience en marketing B2B, dont au moins 2 à 3 ans spécifiquement dédiés au marketing d'alliance, au marketing partenaire ou au marketing OEM dans le secteur de [par exemple, la technologie / SaaS / le matériel].

Expérience avérée dans la planification et l'exécution de campagnes marketing multicanal à partir de zéro, avec un accent particulier sur la génération de pistes et le suivi du pipeline.

À l'aise avec les données, la gestion des budgets (MDF) et l'utilisation d'outils d'automatisation du marketing et de CRM (par exemple, Marketo / Salesforce) pour mesurer l'impact.

Baccalauréat en marketing, en commerce, en communications ou dans un domaine connexe (ou expérience pratique équivalente).

Contribution au pipeline : Atteindre ou dépasser les objectifs de pipeline généré/influencé via les canaux de partenaires OEM.

Augmentation de l'engagement et de l'adoption des programmes de marketing de [Nom de l'entreprise] par les forces de vente des partenaires OEM.

Temps de mise sur le marché plus rapide pour les lancements de solutions conjointes et les actifs marketing co-marqués.

Pay Transparency Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience.

About Red Hat Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Comprehensive medical, dental, and vision coverage

Flexible Spending Account - healthcare and dependent care

Health Savings Account - high deductible medical plan

Retirement 401(k) with employer match

Paid time off and holidays

Leave benefits including disability, paid family medical leave, and paid military leave

Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.

Inclusion at Red Hat
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