Head of Product Marketing (Remote)

OEC provides software solutions to those who work in the automotive parts and repair industry. Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. OEC partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow. Develops and drives a cohesive, overarching marketing strategy for OEC’s RepairLogic, EstimateIQ, and OEM certification-based products and services. Operationalizes and standardizes the Product Marketing function, working with leaders in Marketing and Product to develop an efficient framework. Acts as a primary/front-line spokesperson for all things Product Marketing. Creates and updates messaging guidelines that will differentiate OEC in the automotive Software as a Service market.

Serves as the internal subject matter expert on market intelligence and the target audience; Defines marketing strategy by working directly with senior leaders to align marketing budgets, resources, and activities, with our greatest areas of opportunity.

• Defines and executes cohesive content strategy to support campaigns based on gaps in the buying cycle and customer needs to develop necessary content (eBooks, white papers, success stories, interactive assets, videos, ROI tools). Collaborates with execution resources and Product Marketing specialists for content activation and placement.
• Enables the Sales Team to effectively communicate the value of OEC to customers and develops tools that can be used to increase sales productivity.
• Supports Marketing Leadership in the development and maintenance of relationships with industry groups, analysts, thought leaders, and press, to support awareness activities.
• Drives thought leadership activities including articles, blogs, videos, speaking engagements, etc.
• Drives, leads and executes a cohesive global product launch plan to generate interest, raise awareness and secure customers.
• Helps set, track, and drive key Product Marketing metrics.

A bachelor’s degree from an accredited college or university is required, with a focus in business, marketing, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.

At least 6 years of experience is required in product marketing along with a minimum of 2 years in a people-leader management role. Experience in the software as a service/technology industry is highly preferred. Demonstrable demand generation, growth marketing, and product marketing experience

Creating, refining, and owning strategic marketing plans for one or more products

Owning campaign planning and execution from start to finish

Ability to develop and maintain strong cross-functional partnerships with internal stakeholders including Sales, Marketing, Customer Success, Product Management and senior leaders, to enable product launches and customer retention success

Effective in influencing, negotiation and change management

Ability to articulate/translate technical product and service capabilities into simple, audience-appropriate content

Strong organizational skills, and able to manage commitments, schedules and deadlines

Highly collaborative, and demonstrates a strong track record of planning, building and managing product launches to drive awareness, demand, and pipeline

For some, it's the flexibility - whether it's remote work or a hybrid or in-person role, OEC takes our teams across multiple time zones and international communities. For others, it's the strong sense of camaraderie and community that celebrates both individuals and team-driven contributions. Or it could be the empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment. But no matter what gets us out of bed in the morning, our whole global community is inspired to be forward thinking and drive innovative solutions for the automotive parts and repair industry.

The information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. When reported, data will not identify any specific individual. This information will be maintained separately from your application for employment. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.