Head of Marketing Management

Marketing Director

Heirloom Cloud Corporation seeks a Marketing Director to implement the company's GTM strategy. The Marketing Director is responsible for leading Heirloom's creative team, managing multiple marketing channels, and continuously evaluating the company's value proposition to all customer segments. The Marketing Director reports to the CEO but works cross-functionally with Product Managers, UX Designers, and the Customer Success Team. The Marketing Director is inquisitive, data-driven, and motivated to hard launch the world's first private social network for celebrating all photos, videos, and metamemories.

Responsibilities

Research & maintain a keen understanding of competitors & comparables

Develop & iterate a marketing plan on a startup budget

Lead a creative team of employees, contractors, and interns

Manage Heirloom's brand guide, content directory, and style guide

Collect & analyze KPI to optimize the marketing content, timing, and channels

Participate in agile project management standup meetings

Coordinate with the CTO, designers, and developers

Assist the Customer Success Team as required

Advise Heirloom leadership continuously

Skills

Proven 4+ years of success in digital marketing & SEO

Proven experience with creative software, Adobe Suite a plus

Proven experience with collaboration software, Google Workplace a plus

Proven experience with CRM software, HubSpot a plus

Proven experience using Google Analytics and other data analytical tools

Appreciation for guerilla marketing tactics and grassroots campaigns

Flexibility to work on a rapidly evolving schedule

Minimum of a BS/BA in marketing, business, or a related field

Details

Hybrid work location: The right mix of WFH, in-office, and some travel.

Contract, full-time, and equity positions are considered.

Benefits available for full-time employment.

Heirloom