Head of Marketing Management Remote (m/f/d)

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.
Our culture values inclusion, engagement, and discovery
The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.
Customer Acquisition Strategy:

Lead the end-to-end strategy for building a robust pipeline of new institutional customers across prioritized product areas and customer segments.
Translate growth goals into targeted GTM campaign strategies that increase marketing-sourced pipeline, accelerate conversion, and support revenue growth.
Program Campaign Execution & Performance Optimization:

Lead the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channels.
Use behavioral and intent data to continuously optimize campaign performance.
Identify and implement B to B customer-centric initiatives appropriate for a strategic enterprise buyer,.
Partner with Revenue Operations to forecast, track, and improve pipeline contribution and conversion rates.
Collaborate closely with Product Marketing to translate GTM messaging into compelling, audience-specific campaign content.
Coordination with Marketing Ops to ensure appropriate prioritization and execution
Coordinate with analytics and digital leads to implement campaign logic and personalization strategies that improve engagement and conversion metrics.
Lead a team of marketing managers to accelerate our demand generation capabilities and build and implement a sophisticated, multi-channel B to B campaign.
Innovation & Modern Marketing Tactics:

Embed testing, automation, ABM and intent-based targeting into campaign frameworks.
Stay current on digital demand trends and integrate guidelines into campaign execution.
Drive continuous innovation to improve lead quality, and conversion rates
Bachelor's degree in marketing, business, or related field; Minimum of 8 years of experience in demand generation or growth marketing, with a strong focus on acquisition strategies and pipeline development
Experience in B to B demand marketing, preferably with senior partners and complex sales.
Experience owning and delivering marketing-sourced pipeline and revenue goals
Deep experience with multi-channel demand campaigns, marketing automation, segmentation, and conversion optimization
Strong ability to partner cross-functionally across Product, Sales, RevOps, and Brand functions
experience working with marketing and sales performance dashboards and Key Performance Indicators (KPIs)
Familiarity with key marketing platforms and tools (e.g., Salesforce, Google Ads, LinkedIn Campaign Manager etc.)
Self-starter approach with a passion for innovation, testing, and performance-based marketing execution
Experience leading a team of marketers and coaching and guiding the team through campaign execution and their own career paths.
Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
Individual Target $138,200.00 - $179,650.00 USD
With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we've built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.
Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended.