Head of Marketing Management

The Marketing Manager is responsible for executing marketing strategies at the regional or business level, ensuring alignment with enterprise marketing direction while addressing local market needs. This role reports to the Director of Marketing and partners closely with business leaders and Marketing Operations to plan, execute, and optimize marketing initiatives that drive customer acquisition, engagement, and retention.

The Marketing Manager serves as the primary marketing partner to assigned regions or business lines, owning campaign execution, performance tracking, and alignment with sales and operational goals.

Plan and execute marketing campaigns aligned with enterprise strategy and regional business needs.

Coordinate with Marketing Operations to ensure efficient project delivery.

Customer Acquisition & Retention

Execute strategies to drive lead generation, customer acquisition, and retention.

Partner with sales and operations teams to align marketing efforts with business performance goals.

Brand Management & Execution

Ensure consistent application of brand standards across all marketing efforts.

Execute messaging and content in alignment with brand guidelines and company strategy.

Maintain brand integrity across all local and regional initiatives.

Digital Marketing Oversight

Guide and/or execute digital marketing initiatives including social media, email campaigns, and digital content.

Monitor and optimize digital performance to drive engagement and conversions.

Partner with Marketing Operations to leverage tools and platforms effectively.

Content & Messaging Execution

Execute content and messaging strategies aligned with brand and campaign objectives.

Ensure content is accurate, consistent, and aligned with target audiences.

Collaborate with creative and content teams for asset development.

Market Research & Insights

Gather and apply local market insights to inform campaign execution and strategy adjustments.

Monitor competitive activity and customer trends within assigned markets.

Performance Measurement & Reporting

Track and report on campaign performance, including leads, conversions, and engagement metrics.

Use data to identify opportunities for optimization and improved results.

Brand Standards Enforcement

Ensure all marketing materials and campaigns adhere to brand guidelines and quality standards.

Marketing Operations Collaboration

Partner with Marketing Operations to manage workflows, timelines, and project execution.

Serve as the primary marketing partner to regional and business leaders.

Collaborate with sales teams to align marketing initiatives with revenue goals.

Provide marketing support for local initiatives, events, and business needs.

Bachelor’s degree in marketing, Communications, Business, or a related field.

3-5+ years of progressive marketing experience; senior living, healthcare, multi-site, or service-based industry experience strongly preferred.

Demonstrated success managing integrated marketing campaigns, lead generation, and community-level marketing programs.

Strong analytical skills with the ability to interpret data and translate insights into strategy.

Excellent communication, relationship-building, and presentation abilities.

Highly organized with the ability to manage multiple markets and priorities simultaneously.

Familiarity with CRM and marketing automation platforms (Salesforce, Yardi, HubSpot, Canva, Marketing Cloud, etc.).

Relationship management

Creative problem-solving

While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk and use hands to handle keyboard, telephone, and other equipment and objects. This position requires the ability to review detailed documents and read computer screens.

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