Head of Marketing Management Remote (m/f/d)

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Today, Twin Health does almost no proactive marketing to our active members. Once someone enrolls, nearly every communication they receive is either a product-triggered push notification or a message from their care team. We are hiring our first Active Member Marketing Manager to build that layer. You will own the strategy and the execution of every proactive, non-clinically led communication a Twin member receives: email, SMS, in-app and push campaigns, direct mail testing, member webinars, and additional channel exploration we have not yet tried. You will design how those communications layer into the care team relationship and the product notification ecosystem already in place.

Twin members, data, clinical outcomes, and Braze infrastructure is already in place. You will write the strategy, then ship it yourself. Build a segmentation model grounded in real member behavior, sensors, app engagement, care team interaction, clinical trajectory, enrollment channels, etc.

Govern the member communication calendar across marketing, care team, product, and clinical, so members experience one coherent voice instead of four uncoordinated ones.

Inventory the existing touchpoint landscape and maintain that map as the source of truth.

Partner with Care Delivery and Clinical leadership to define the boundary between a marketing communication and a clinical one. Member marketing should make the care team more effective, not compete with it for attention.

Work with Product on campaign-based push and in-app messaging

Ensure deployment accuracy by accounting for the operational realities of the point solution ecosystem: eligibility files, employer and health plan communication rules, benefits calendars, co-branding constraints, and the fact that our members are often being messaged by three other vendors the same week.

Execution, Platform, and Analysis

Build and ship campaigns end to end in Braze: audience logic, Canvas and journey build, content, QA, launch, and iteration.

Write copy and creative briefs, and manage design, clinical and legal review as needed to deliver timely campaigns on schedule.

Develop the Braze instance as it matures: event taxonomy, catalog and Connected Content usage, template library, preference center, deliverability and sender reputation, and the data contract with our Snowflake warehouse.

Stand up a formal testing program: subject lines and creative to start, then channel mix, cadence, timing, incentive structure, and a direct mail pilot

Measure performance and build dashboard in partnership with Marketing operations to showcase campaign efficacy

Report results to Growth Marketing and the broader leadership team on a regular cadence, including wins, losses and adjustments as a result.

Maintain compliance discipline throughout — HIPAA, PHI handling, TCPA and consent management for SMS, CAN-SPAM, and internal clinical review.

4–7 years in lifecycle, CRM, retention, or engagement marketing, with meaningful time spent owning programs end to end rather than executing someone else’s brief.

Real multi‑channel experience including email plus at least one of SMS, push, or in‑app

Demonstrated experimentation rigor: you design tests with holdouts, understand what a result can and cannot support, and are comfortable reporting a null.

Comfort building and defining processes. you will be building the first version.

Healthcare or digital health experience, with working fluency in HIPAA and PHI handling in marketing systems.

Direct experience in the point solution ecosystem: a digital health, condition management, or benefits vendor distributed through employers, health plans, or health systems. You understand eligibility‑driven populations, client communication approvals, and the practical difference between enrollment marketing and active member marketing.

Experience marketing alongside a human care team or clinical staff

Sustained engagement: sensor wear, app usage, and care team interaction over time, particularly past the point where members typically plateau.

Program maturity — a functioning lifecycle engine: documented strategy, healthy deliverability, a running test backlog, and reporting the business trusts.

This remote opportunity based out of the U.We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting‑edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. A competitive compensation package in line with leading technology companies

A remote and accomplished global team

Opportunity for equity participation

100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options

401k retirement savings plan

We may use technology, including AI tools, to help our recruiting team review applications and identify relevant qualifications. All applications are reviewed by members of our hiring team.

For government reporting purposes, we ask candidates to respond to the below self-identification survey.As set forth in Twin Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

#