Copywriter/Social Media Content Creator
$64k - $78kManpower
Content Strategist & Copywriter | Downtown Frederick, MD | Full-time | On-site | $64,000 - $78,000 per Year
About the Role
We're looking for a Content Strategist & Copywriter who can turn complex business knowledge into marketing that connects, builds trust, and drives action. This is a role for someone who enjoys uncovering what customers actually care about, developing messaging that resonates, and creating content that performs across multiple channels.
You'll work closely with SEO, paid media, and design specialists, helping transform strategy into compelling content. One day you may be interviewing a client to uncover their unique perspective. The next, you could be crafting website copy, writing a landing page, developing social content, or creating a print campaign.
This is a role where strong writing and strategic thinking carry equal weight. If you're naturally curious, comfortable with AI tools, and passionate about creating content that delivers results, you'll have the opportunity to make a meaningful impact.
What You'll Do
Messaging & Strategy
Develop positioning and messaging for client brands, campaigns, and marketing initiatives
Build content around audience insights, personas, and market realities
Create compelling narratives that strengthen trust and encourage action
Maintain consistent brand voice across channels and content types
Content & Copywriting
Write high-impact content for websites, landing pages, blogs, and social media
Develop advertising copy across digital and traditional channels
Create print and marketing materials including direct mail, outdoor advertising, and promotional collateral
Support content publishing and scheduling as needed
Discovery & Client Collaboration
Conduct interviews with clients and subject matter experts
Translate insights into actionable content strategies
Identify the stories and differentiators that make businesses stand out
AI & Content Quality
Utilize AI tools for research, ideation, drafting, and content development (we use Claude)
Balance speed with quality, ensuring content remains accurate, original, and engaging
Apply critical thinking and editorial judgment to elevate content beyond AI-generated outputs
What You Bring
3-7 years of professional writing experience with a portfolio demonstrating versatility
Strong understanding of positioning, messaging, and conversion-focused copywriting
Experience interviewing clients or subject matter experts
Hands-on experience using AI tools as part of your content workflow
Working knowledge of SEO principles and digital content best practices
Ability to manage multiple projects and deadlines simultaneously
Agency experience is highly preferred
Experience with WordPress and social publishing tools is a plus
What We Offer
health, dental, and vision coverage
paid parental leave
401(k) matching
PTO
company holidays
support for education and professional development
Great content starts with great storytelling. If you're excited about combining strategy, creativity, and modern tools to help businesses grow, we'd love to hear from you.
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