Head of Business Strategy

We’re seeking aGroup Strategy Director, Commerce to lead the development, growth, and strategic direction of the eCommerce Strategy discipline across the agency. This role is pivotal in scaling oureCommerce Practice, driving thought leadership, and ensuring strategic excellence across all clients and categories.

This leader willoversee a growing team ofeCommerceStrategy Directors and junior strategists, ensuring consistency in approach,methodology, and outputssurrounding our eCommerce work.Partneringclosely withCreativeandAccountleads this rolewillshapeomnichannel strategies that push boundaries and deliver measurable impact across majorretailers (Amazon, Walmart, Target) and marketplaces.Thisrole is bothvisionary and hands-on, building infrastructure and frameworks, mentoring talent, and contributing directly to business development and client innovation.

Collaborate with Creative and Account leadership to drive holistic, high-performing campaign strategies

Lead, mentor, and grow a team of Strategy Directors and junior strategists

Develop onboarding, training, and development plans to scale team capabilities

Lead development of proprietary methodologies across SEO, AEO, GEO, and digital shelf optimization

Represent the agency in key client strategy presentations, thought leadership initiatives, and new business pitches

Business Development & Client Growth

Serve as a strategic lead on new business efforts—translating client challenges into strategic solutions

Partner with Business Development to evaluate RFPs, develop pitches, and scope strategic solutions

Ensure all strategy engagements are measurable, actionable, and tied to client business outcomes

10+ years in digital strategy with at least 4-5 years leading eCommerce-focused initiatives

Experience in CPG and Retail verticals

Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools

Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central,Profitero,Stackline, Salsify,Vizit, or similar

Strong grounding in brand strategy, and the role eCommerce plays in the broader brand-building and brand experience ecosystem

Understanding ofthe global landscape of eCommerce: diversity/exclusivity of channel, etc.

Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams

Strong understanding of major retail media platforms - Amazon and Walmart

If you need reasonable accommodations to help you apply, just email us at View email address on click.appcast.io. Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

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