Head of Programme Management

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.As the Cobrand Card Program Manager, you will manage the entire cardholder journey for the eBay Cobrand Credit Card. This role is responsible for improving customer lifetime value by developing strategies and programs that encourage card activation, spending, rewards engagement, and long-term cardholder retention. You will serve as the internal owner of the cardholder lifecycle, partnering closely with cross-functional teams across Marketing, CRM, Analytics, Product, Customer Service, Finance, and Risk to deliver a seamless and differentiated customer experience!Success in this role requires a combination of strategic thinking, customer obsession, analytical rigor, and strong cross-functional leadership. You will play a meaningful role in ensuring the cobranded credit card initiative achieves its customer, engagement, and business objectives while continuously improving the cardholder experience! What You’ll DoOwn the customer journey from acquisition through activation, engagement, retention, and reactivation.Define and monitor key program metrics, including applications, approvals, activation, spend, rewards engagement, retention, and customer satisfaction.Develop customer segmentation and lifecycle strategies that drive card adoption, usage, and loyalty.Partner with Marketing and CRM teams to optimize customer communications and engagement campaigns.Help shape the rewards and benefits strategy to maximize customer value and engagement.Use customer insights, experimentation, and data analysis to continuously improve program performance.Coordinate efforts across Marketing, CRM, Analytics, Product, Customer Service, Finance, and Risk to deliver program goals.Support the launch planning, lifecycle campaigns, and customer experience enhancements.What You’ll BringPreferred Qualifications5+ years of experience in customer lifecycle management, loyalty, CRM, payments, financial services, or related fields.Experience managing co-brand, credit card, loyalty, or rewards programs.Strong understanding of cardholder lifecycle metrics, customer engagement, and retention strategies.Strong analytical and data-driven decision-making skills.Experience developing business cases, customer segmentation strategies, and lifecycle marketing programs.Excellent communication and stakeholder management skills.Passion for building customer-centric experiences and loyalty programs.Experience with experimentation, personalization, and AI-enabled customer engagement is a plus.The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.Remote roles are not eligible for U.S. visa sponsorship.All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at View email address on click.appcast.io. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center and AI Hiring Guidelines.