Head of Marketing Management

About Law Firm Velocity Law Firm Velocity provides CFO, controller, and bookkeeping services for growth-stage law firms. We help law firm owners understand their finances, improve profitability, and make smarter business decisions. Now we’re looking for the person who executes our marketing.
your responsibility will be to bring it to life through consistent content, organized systems, and reliable follow-through.
You’ll work closely with firm leadership, an SEO agency, and an existing part-time marketing coordinator. Responsibilities will be divided based on strengths, with this role leaning into writing, content, and marketing coordination. The shared goal: make sure law firm owners already understand why we’re different before they get on a sales call.

Content Production
Write and manage LinkedIn posts, blog content, and marketing resources in a confident, insight-led voice. Build a monthly CFO email newsletter: one topic, one practical observation, one implication for law firm owners. We value useful content over posting for the sake of it.
Quarterly print newsletter developed for a selected group of personal injury firms.
Produce long-form blog and resource content at the depth of Clio’s blog and develop a quarterly print newsletter for a select group of personal injury firms.
Channel and Asset Management
Keep the content calendar, asset folders, and marketing library organized so the team can locate materials quickly. Keep website service, team, and resource pages current as our proof system grows across CFO Services, Injury and Contingency, Bookkeeping and Controller, and Trust Accounting and IOLTA.
Design and maintain marketing materials in Canva or InDesign: one-pagers, PDFs, conference handouts, and referral kits.
Sales and Referral Support
Make sure prospects receive pre-call materials before inbound sales meetings.
Support conference activation: pre-event attendee segmentation, event landing pages, and post-event follow-up.
Own data accuracy in Salesforce (lead source, stage, close rate, channel attribution) and maintain the marketing KPI dashboards.
AI tools are used fluently for research, drafting, and content development. Recruiting Support
Build and maintain a roster of legal CFOs and finance managers, load contacts into the CRM, run outbound campaigns to stay in regular contact, and help coordinate interview scheduling.
3+ years in B2B content marketing, ideally for professional services, finance, or legal clients (or an agency serving those industries).

• Ability to write clearly about financial topics for non-financial audiences. A portfolio or writing samples are required.
• Working knowledge of SEO fundamentals (Ahrefs, SEMrush, or Surfer) is sufficient to coordinate with our SEO agency and brief content for search intent.
• Comfortable in a CMS (WordPress or Webflow), an email platform (ConvertKit, HubSpot, or Mailchimp), and design/video tools (Canva, InDesign, Descript, CapCut, or Adobe Express).
• Strong organizational skills and the ability to manage deadlines independently. We currently use Asana for project management.
• Daily use of AI tools, with a clear sense of where they help and where they get in the way.

Familiarity with the legal industry or practice management software (Clio, MyCase, Filevine, or Casepeer).
Video editing for LinkedIn and YouTube — CFO walkthroughs, dashboard explainers, “how our first 60 days work” content. Podcast production and guest coordination.
LinkedIn promotion of high-performing posts and Google Ads, with a focus on fixing conversion tracking and aligning landing pages before scaling spend.
Hands-on Salesforce experience.
Experience in marketing a premium professional services firm where the goal is to qualify prospects, not generate volume.
Since 2009, we’ve been a fully virtual CPA firm specializing in providing high-quality bookkeeping and CFO services to law firms, architecture firms, and engineering firms. Strong Team Culture - Join a supportive community that values teamwork, celebrates achievements, and works together to overcome challenges.
Growth-Oriented Environment - We’re committed to helping you grow with mentorship, skill-building, and a supportive space to expand your career.
Work-Life Balance - Enjoy the flexibility to succeed at both work and home with our commitment to balancing professional and personal life.