Head of Marketing Management

Full-time
Silver Falls Capital is a Washington State-based holding company with a portfolio of operating companies building real products in transit infrastructure, construction tech, and critical asset protection - markets that are growing, underserved, and not well-served by conventional marketing playbooks.
This role sits within SFC's Digital and Growth team and reports directly to the VP/GM of Digital and Growth. We're in the middle of building a marketing-led growth engine across companies that have historically grown through relationships and technical credibility, not marketing. The Portfolio Marketing Manager is the execution backbone of that engine - owning the partner network, the campaign infrastructure, the performance accountability layer, and the Growth Playbook that packages what works and scales it across companies. Marketing Execution Program You own the project management layer between OpCo stakeholders and the external partner network - prioritization, capacity allocation, and delivery accountability. Growth Playbook Development You own specific Growth Playbook modules end-to-end: researching best practices, building the framework, piloting with an OpCo, iterating on results, and packaging for portfolio-wide rollout. You localize each module to the OpCo's market context, buyer profile, and commercial maturity.

Performance Accountability You own the performance reporting layer: portfolio-level dashboards, regular reporting cadences with OpCo and SFC leadership, and the translation of data into concrete optimization decisions. Marketing-Generated Revenue Ultimately, you're accountable for marketing-generated and marketing-influenced pipeline across the portfolio.

5+ years of B2B marketing experience spanning multiple disciplines - including at least three of: SEM/paid media, SEO and content marketing, email and marketing automation, demand generation, or product/field marketing

• A demonstrated track record of driving marketing-generated pipeline and revenue, not just campaign activity
• Proven experience managing agencies and contractors, and personally executing across channels when needed
• Ownership of marketing performance reporting and the ability to translate data into decisions
• Working fluency with martech platforms; Salesforce/MCAE (Pardot) experience preferred
• effective with both technical and commercial stakeholders
• Sets a High Bar - Focus on revenue outcomes and pipeline impact. Help OpCo teams grow their own marketing capability.

Since launching the first commercial bike rack for buses in 1993, we've partnered with transit authorities, municipalities, advocates, and those creating our built world, to promote healthier, more sustainable mobility options.

Trusted worldwide, our solutions connect bus, rail, and cycling networks, and communities alike. Silver Falls Capital, LLC, is a private investment company that is focused on the acquisition and successful operation of businesses for the long term. With decades of hands-on experience running and improving businesses, we bring leadership, business acumen and investments to help companies and their teams achieve full potential. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, ancestry, age (40 or older), disability, genetic information, marital status, veteran or military status, or any other status protected by applicable law.