Head of Creative and Design Services

To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Business software has become a blocker instead of ways to get work done.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. Freshworks is seeking a Director of Internal Creative & Design Services to lead and scale our in-house creative team. This role owns the strategy, operations, and output of Freshworks' internal creative function — from brand campaigns, to sales enablement, events, and digital experiences — ensuring every creative touchpoint reflects the quality, clarity, and character of the Freshworks brand.

You will build and run a modern, AI-assisted creative studio that functions with the speed and accountability of an internal agency, delivering work that moves markets and earns attention.

If you're a creative leader who thinks in systems, sweats the craft, and wants to shape how a global SaaS brand looks and feels at every touchpoint, you'll feel right at home.

Own and operate Freshworks' internal creative studio as a center of excellence, serving brand, demand generation, product marketing, sales, and regional teams

Define and evolve the visual and creative expression of the Freshworks brand, ensuring consistency and quality across all formats and channels

Lead creative development across deliverables — campaigns, digital and social assets, presentations, event materials, video, motion graphics, and sales collateral

Build scalable creative operations: intake workflows, briefing processes, project management systems, and quality review frameworks that allow the studio to run with agency-level discipline

Partner closely with teams across marketing to ensure creative work brings the Freshworks narrative to life with precision and impact

Drive adoption of AI-assisted design tools to accelerate production, expand creative capacity, and enable rapid iteration without sacrificing craft

Establish and maintain a design system and asset library that empowers internal teams to produce on-brand work independently

Define and track creative performance metrics — asset utilization, production velocity, stakeholder satisfaction, and downstream impact on campaign performance

Build, lead, and grow a team of designers, art directors, motion artists, and creative producers

10+ years of experience in creative direction, brand design, or in-house studio leadership, with at least 3 years managing multidisciplinary creative teams

• A strong portfolio demonstrating brand-building work across digital, campaign, and product marketing contexts
• Deep understanding of visual design, art direction, motion, and how great creative drives business outcomes
• Proven ability to build and scale an in-house creative function, including operations, process, and team structure
• Fluency in the modern design toolchain: Figma, Adobe Creative Suite, and emerging AI-assisted design and production tools
• Ability to balance creative vision with operational rigor — knowing when to push the work and when to ship it
• Experience partnering cross-functionally with brand, content, product marketing, sales, and executive communications
• able to present creative strategy and rationale to senior leadership with clarity and confidence

We're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions.

Let's building something refreshing together.

Bonus/equity may be available.

We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.