Head of Marketing and Advertising

Springfield, Massachusetts The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? It is the primary function of the Director of Marketing of the MassMutual Center to develop, implement, and monitor the MassMutual Center's marketing, advertising, and public relations plans and budgets, as well as design and implement creative collateral to promote the Convention Center, Arena, Suites, and Sponsorship opportunities. A crucial function will be to partner with our MassMutual Center Convention Sales team and the Greater Springfield Convention & Visitors Bureau to assist in the marketing, branding, and sales efforts in making the MassMutual Center a destination facility for event bookings. The Director of Marketing of the MassMutual Center will supervise the Marketing Manager and will oversee the daily management of all marketing and public relations initiatives related to the MassMutual Center.
Develop the strategy and vision of the annual advertising, sponsorship sales, and public relations plan and manage all the activities of the Marketing Department to reach budget goals and generate revenue for the facility, including Sponsorship & Group Sales initiatives.
Execute marketing plans including media buying, advertising material development, and promotions within specific budgetary constraints as laid out in contracts.
Manage brand presentation in all communication channels to maintain accurate information and presentation of the MassMutual Center and the events taking place within the building.
Manage all MassMutual Center social & digital media channels, SEM, SEO, website, and email database platforms and maintain all content on owned assets including the website, social media, marquee, and on-property digital screens.
Manage the overall sponsorship program which includes but is not limited to writing contracts, ensuring agreement details are upheld, creating brand-specific proposals for new opportunities, maintaining relationships with current sponsors, and developing new and strategic partnerships to increase revenue.
Responsible for public relations, promotions, and publicity for the venue and the events: concerts, sporting events, conventions and shows within the facility, while developing creative marketing campaigns that promote public/community awareness.
Bachelor’s degree in marketing, or related field Required

• 4+ Years of Prior Relevant Experience Marketing and/or Advertising environment Required
• Effectively communicate in English, both oral and written forms. Previous entertainment marketing experience.
• Previous experience working in marketing analytics.
• Previous experience with SEM/SEO, Social, Digital, Website Experience.

Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
Park with ease—whether you're on or off shift, it's free!
From healthcare to financial support and generous time-off options, we’ve got you covered.
Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
The actual salary offer will take into account a wide range of factors, including location.
Employees in this position are eligible to participate in medical, dental, vision, life insurance, 401(k) plans, and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.