Head of Marketing Adoption

Vicus Capital is an independent investment management firm with over $2 billion in assets under management headquartered in State College, Pennsylvania. The firm works with advisors throughout the country to provide clients with elite service and cutting-edge advisory platforms. We take great pride in fostering a family atmosphere and a fulfilling work environment for all employees.

We are looking to hire a dynamic Marketing Manager to lead our companys Marketing Team.

The Marketing Manager monitors and supervises the day-to-day activities of the Marketing Team and is also required to be a key contributor in critical brand management functions such as design, messaging, and communications. The Marketing Manager is responsible for developing strategies, overseeing implementation, and quantifying ROI metrics related to all aspects and initiatives of the Marketing Team. The Marketing Manager is required to understand the roles of their direct reports to serve as back-up for those positions on an as-needed basis (i.e., marketing material production, video production, social media, etc.). This position must maintain a consistent and open dialogue with the Chief Operating Officer regarding functional efficiencies as well as updates on strategic projects and team performance. This individual should have a passion for brand management, design, and effective communications as well as cultivating that passion in others. Successful individuals in this position exhibit versatile communication skills for a wide range of audiences, including financial advisors, advisor office staff, direct reports, peers, management, and the executive team.

Effective, consistent brand management across the spectrum of marketing mediums and channels to facilitate further growth of the firm

Design, implementation, and execution of marketing strategies and campaigns

Work in tandem with the firms Advisor Relations Team to produce content clearly articulating our value proposition to a nationwide network of financial advisors

Creative mind with a keen eye for design

Proficiency in Adobe Creative Suite (Illustrator, PhotoShop, InDesign, Premiere, Express, etc.)

Experience in multi-channel marketing, including written, video, website (WordPress and/or Wix), and social media

Strong writing and editing skills

Project management, emphasizing an ability to prioritize tasks

Familiarity with AWS (Cognito, DynamoDB, and S3), DreamHost, and HubSpot preferred but not required

This career opportunity is a full-time salaried position. A comprehensive benefit package is provided which includes Health insurance, Dental & Vision, Group Life Insurance, Short Term Disability Insurance, 401k with safe harbor employer contributions.