Head of Media and Communications

The Director of Park Media is responsible for leading the development and execution of paid media strategy, driving attendance, revenue, and brand awareness through a data-driven, integrated marketing approach. This role owns media planning, investment, and measurement across digital and traditional channels, and leads a team responsible for delivering marketing programs from strategy through execution — including content, promotional partnerships, and creative production that support the paid media plan.

This individual serves as the park's media and marketing execution expert, partnering closely with Marketing, Finance, Revenue Management, Consumer Insights, Sales, Digital, and Executive Leadership to ensure marketing investments align with business priorities and deliver measurable results.

Media Strategy & Investment

Develop and lead the annual paid media strategy, budget, and investment allocation across TV, radio, OOH, print, direct mail, paid search, social, CTV/OTT, streaming, digital audio, programmatic, and emerging platforms.

Balance upper-funnel brand building with lower-funnel demand generation across the full customer journey.

Partner with agency teams on planning, negotiation, and performance optimization.

Lead a team responsible for the full range of marketing execution that supports media performance — content and social channels, promotional partnerships, and creative/design output — ensuring consistency across paid, owned, and earned channels.

Direct campaign planning and channel strategy in support of seasonal initiatives, promotional calendars, and major park priorities.

Champion a test-and-learn culture across audiences, creative, messaging, and channels.

Data, Measurement & Reporting

Partner with CRM and Consumer Insights to leverage first-party data for targeting and personalization.

Lead, mentor, and develop a marketing team spanning media, content, and partnerships functions, fostering accountability and professional growth.

Manage relationships with agency, publisher, and technology partners, holding them accountable for performance and innovation.

Stay current on media innovation, AI-enabled marketing, privacy regulation, and measurement practices.

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field.

MBA or Master's degree preferred.

7-10+ years of progressive experience in integrated media and performance marketing.

Deep knowledge of the omnichannel media ecosystem alongside a strong understanding of content, social, and partnership marketing.

Financial acumen managing large budgets and optimizing ROI.

Strategic thinker balancing brand building with short-term performance.

Strong analytical, decision-making, and communication skills, with the ability to translate data into business recommendations.

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible Spending Accounts

Employee Assistance Program

Legal Assistance Plan

ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

#