Head of Marketing Management

The Email Marketing Manager owns the design, build, deployment, and optimization of the USCAN email channel. Serves as the region's email subject matter expert, advising marketing and sales on audience, cadence, content, and testing strategies and translating those plans into live, measurable programs in Marketo.

Ensure each program operates reliably, trigger logic remains accurate, and performance insights are surfaced proactively.

Integrate the insights to refine segmentation and advance personalization and performance.

Serve as the email consultant for internal stakeholders across sales and marketing. Speak knowledgeably about cadence, audience definition, content sequencing, subject lines, and related email strategy. Bring historical performance data into campaign planning early so recommendations are incorporated proactively rather than introduced as reactive changes late in the process.

Maintain and enforce email partnership guidelines and the pre-send checklist. Escalate and, when warranted, pause activation because of regulatory or compliance concerns, consent or privacy uncertainty, destination-domain concerns, broken tracking or attribution, accessibility issues, or unusual unsubscribe and spam-complaint trends.

Design and run experiments. Write and execute A/B testing briefs with defined hypotheses, single-variable discipline, fixed testing windows, and stated success criteria. Report results against the approved brief, make clear recommendations for next steps, and keep documented record of what was learned.

Produce quarterly USCAN email performance reports by segment and sub-business code, measured against program benchmarks for deliverability, open rate, click rate, and unsubscribe rate. Interpret the results and identify content gaps, audience fatigue, and optimization opportunities rather than simply reporting performance changes.

Keep the operational foundation accurate. Source and clean operational data feeds and exclude test and internal records before import.

Route email assets through brand, accessibility, and compliance review as required. Manage intake and status in Workfront so requesting teams have visibility into campaign progress.

Maintain USCAN email best-practice guidance covering subject line and preheader construction, body copy optimized for skimmers, single-CTA discipline, visual hierarchy, mobile-first and responsive design, accessibility and alt text, and the distinction between nurture and drip campaigns.

Bachelor's degree from an accredited university or college, or a high school diploma/GED with at least six years of hands-on B2B email marketing and marketing automation experience.

Demonstrated experience building and deploying campaigns directly in Marketo. platform administration experience alone does not meet this requirement.

Demonstrated ability to report email performance against benchmarks, translate results into recommendations, and connect those recommendations to commercial outcomes.

Strong verbal and written communication skills, with the ability to document, plan, and execute programs effectively.

Experience with Workfront or similar project management software

Working knowledge of email deliverability and sender reputation, including authentication, list hygiene, engagement-based sending, and complaint thresholds.

Familiarity with email accessibility standards and mobile-first, responsive design.

Experience operating in a regulated or medically reviewed content environment, including MLR or Veeva-type approval workflows.

Experience with Salesforce and lead source and campaign taxonomy governance across a Marketo-CRM integration.

Experience in healthcare, medical device, or another regulated B2B industry.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: October 02, 2026

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